# Rugged Winter-Ready Apparel ROA Presents its Winter Collection with Functional Looks By Amy Duong | Published 2023-10-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/winter-collection-2 References: [highsnobiety](https://www.highsnobiety.com/p/roa-fw-23-lookbook-shop-now/)  Italian outdoor brand [ROA](https://www.trendhunter.com/trends/roa-and-tilak) presents a look at its new Winter collection which is captured in an isolated landscape. It has a rugged outdoor look that keeps wearers warm and stylish during the colder times of the year. One of the standout items in the seasonal capsule is the [fluffy fleece jacket](https://www.trendhunter.com/trends/a-geography-of-time) followed by thermals, balaclavas, and more. Speaking about the new collection, creative director Patrick Stangbye explained to [Highsnobiety](https://www.trendhunter.com/trends/hiking-patrol) that "We’re referencing what we consider archetypes of clothing in general, but also mountain apparel and silhouettes of the past and current century." The capsule is made up of a vast range of options. Some details include dynamic proportions and distressed details that support the technical silhouettes. Image Credit: ROA ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 45% | Activity: 40% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Functional Outdoor Apparel:** The Winter collection by ROA showcases functional outdoor apparel with dynamic proportions and distressed details. - **Rugged Winter Fashion:** ROA's Winter collection offers wearers a rugged outdoor look that keeps them warm and stylish during the colder times of the year. - **Archetypal Mountain Apparel:** ROA's new Winter collection draws inspiration from archetypal mountain apparel to create unique silhouettes and designs. ### Sectors Adopting This - **Outdoor Apparel:** The functional and stylish Winter collection by ROA caters to the outdoor apparel industry. - **Fashion:** ROA's rugged Winter collection taps into the fashion industry by providing winter-ready looks that stand out. - **Winter Sports:** The dynamic and durable apparel in ROA's Winter collection is well-suited for the winter sports industry, offering both style and functionality. ## Related on Trend Hunter - [Durable Weatherized Sleek Apparel](https://www.trendhunter.com/trends/roa-and-tilak.md) - [Winter-Ready Minimal Apparel](https://www.trendhunter.com/trends/axel-arigato-2.md) - [Elevated Athleisure Pieces](https://www.trendhunter.com/trends/elevated-athleisure.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Winter Apparel Collection](https://www.trendhunter.com/trends/everyone-tokyo-fallwinter-2025.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md) - [Playful Alpine Capsules](https://www.trendhunter.com/trends/martine-rose-and-napapijri.md) - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md)