# Festive Blood Orange Lemonades Shake Shack's New Winter Citrusade Combines Key Lime & Blood Orange By Katherine Pendrill | Published 2020-11-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/winter-citrusade References: [chewboom](https://www.chewboom.com/2020/11/14/shake-shack-pours-new-winter-citrusade/) & [shakeshack](https://www.shakeshack.com/2020/11/09/when-life-gives-us-limes/) If you like your festive drinks on the cooler side, you'll be thrilled to hear about [Shake Shack's](https://www.trendhunter.com/trends/shake-shack-6) new Winter Citrusade. Available for a "very limited time," Shake Shack is offering a new Winter Citrusade drink that can be enjoyed one of two ways. For those who like things simple, the regular Winter Citrusade combines [Shack-made lemonade](https://www.trendhunter.com/trends/duck-donuts-drinks) with real key lime and blood orange flavors. For something a little different, the Winter Citrusade Fifty/Fifty is half of the original Winter Citrusade, and half [organic Harney and Sons iced tea](https://www.trendhunter.com/trends/thai-iced-tea-shake). No matter which option you choose, you'll enjoy seasonal flavors in the form of an ultra-refreshing drink. The new organic Winter Citrusade can be found now at participating Shake Shack locations. Image Credit: Shake Shack ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 15% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Winter Citrusade Drinks:** Disruptive Innovation Opportunity: Develop a line of innovative and unique winter citrusade drinks with unexpected flavor combinations to stand out in the market. - **Organic Beverages:** Disruptive Innovation Opportunity: Create a range of organic beverages, including lemonades and iced teas, to cater to the growing demand for healthier and sustainable drink options. - **Seasonal Flavors:** Disruptive Innovation Opportunity: Experiment with different seasonal flavors and ingredients to create limited-time drinks that bring excitement and anticipation to customers. ### Industries Being Reshaped - **Fast Food Chains:** Disruptive Innovation Opportunity: Fast food chains can introduce unique and innovative beverage options to attract customers and differentiate themselves from competitors. - **Beverage Manufacturing:** Disruptive Innovation Opportunity: Beverage manufacturers can explore the creation of organic and seasonal drinks to meet consumer demands for healthier and more exciting beverage choices. - **Restaurant Industry:** Disruptive Innovation Opportunity: Restaurants can incorporate seasonal and creative citrusade drinks into their menus to enhance customer experience and drive sales. ## Related on Trend Hunter - [Fruity QSR-Made Limeades](https://www.trendhunter.com/trends/shake-shack-6.md) - [Fruity Hybrid Tea Lemonades](https://www.trendhunter.com/trends/housemade-summer-sips.md) - [Limited-Edition New Year Milkshakes](https://www.trendhunter.com/trends/new-shake-shack-shakes.md) - [Energy-Boosting QSR Lemonades](https://www.trendhunter.com/trends/caffeinated-lemonades.md) - [Concord Grape Juice Drinks](https://www.trendhunter.com/trends/concord-grape-punch.md) - [UK-Exclusive Festive Menus](https://www.trendhunter.com/trends/shake-shack-8.md) - [Festive Christmas Cookie Shakes](https://www.trendhunter.com/trends/christmas-cookie-shake.md) - [Lemonade-Flavored QSR Shakes](https://www.trendhunter.com/trends/lemonade-shake.md) - [Festively Flavored Milkshakes](https://www.trendhunter.com/trends/holiday-shakes.md)