# Rainbow-Hued Menswear 'Winter Blush' in Fantasticsmag is a Color Explosion in Every Shade By Marissa Brassfield | Published 2009-11-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/winter-blush-in-fantasticsmag References: [thefashionisto](http://thefashionisto.com/blog/2009/11/fantasticsmag-winter-blush-by-enokae/) & [fantasticsmag](http://www.fantasticsmag.com/node/3097) 'Winter Blush' in Fantasticsmag is an editorial that defies the notion that men should wear black and dark-toned outfits. To me, this shoot is the antithesis of the black, gray and white fashions we saw all fall and winter for men, as each look highlights a different [bright color](https://www.trendhunter.com/trends/vowels-1). Enokae is the photographer behind 'Winter Blush' in Fantasticsmag, and models Alex Smith and Henry Maclure bring color-popping fashions from Topman and [UNIQLO](https://www.trendhunter.com/trends/uniqlo-u-2026) to life. **Implications** - North American society is progressing towards gender neutrality, and the fashion industry is reflecting that change through [androgynous looks](https://www.trendhunter.com/trends/shapes-we-take) that can apply to both men and women alike. Corporations wanting to demonstrate their progressiveness may similarly utilize androgynous models in their promotional and media campaigns. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 59% | Activity: 28% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Gender-neutral Fashion:** Corporations can seize the opportunity to promote their progressiveness by utilizing androgynous fashion models. - **Colorful Menswear:** Opportunity to disrupt the notion that men should only wear black and dark-toned outfits by promoting colorful and vibrant clothing. - **Androgynous Fashion:** Reflecting changes in society, androgynous fashion is becoming increasingly mainstream and offers a disruptive innovation opportunity to challenge traditional gender norms. ### Where This Applies - **Fashion:** The fashion industry can benefit from incorporating gender-neutral and colorful styles to appeal to a wider range of consumers. - **Marketing and Advertising:** Promotional and media campaigns for products ranging beyond fashion could similarly take advantage of androgynous models to demonstrate their progressiveness. - **Photography:** Photographers can approach fashion editorials through the lens of gender neutrality and bright and dynamic colors to capture attention and drive engagement. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Vibrant Bold Collections](https://www.trendhunter.com/trends/bruceglen.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Creative Color-Focused Apparel](https://www.trendhunter.com/trends/sherwin-williams.md)