# Festive Diffuser Bundles Pura's Winter Best Sellers Bundle Includes 2 Signature Scents By Jana Pijak | Published 2022-12-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/winter-best-sellers References: [trypura](https://www.trypura.com/collections/bundles/products/winter-best-sellers-v2)  The [Pura](https://www.trendhunter.com/trends/winterinspired-fragrance) Smart Fragrance Diffuser is a high-quality device that lets you tailor your scent experience conveniently through your mobile device. This is thanks to an accompanying app that allows users to adjust scent intensity, device controls and to connect their diffuser to their [Amazon](https://www.trendhunter.com/trends/native-holiday-collection) Alexa for easy voice activation. The app also allows users to access an away mode feature remotely and to switch between two different scent options, depending on their mood. The brand pairs its smart diffuser device with with designer-grade fragrances and offers holiday-ready gift sets like its [Winter](https://www.trendhunter.com/trends/b-halfmoon1) Best Sellers bundle which includes a diffuser and two signature scents. They are the Frasier Fir fragrance which pairs notes of sandalwood, cedarwood and Siberian fir, along with Balsam & Cedar, a fragrance fusing balsam, cedarwood, oak moss, cinnamon and eucalyptus. This set and other holiday gift ideas are available now on the Pura website. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 15% | Activity: 13% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Smart Home Fragrance Devices:** Businesses can explore innovative approaches to creating smart home fragrance devices that can be controlled via mobile devices. - **Designer Fragrance Bundles:** Companies can offer designer-grade fragrance bundles like Pura's Winter Best Sellers bundle to provide customers with an opportunity to enjoy two signature scents. - **Voice-activated Scent:** Entrepreneurs can innovate home and commercial scent products that can be activated by voice such as Pura's integration with Amazon Alexa. ### Industries Being Reshaped - **Smart Home Appliances:** Smart home appliance manufacturers can invest in creating fragrance control features to expand their market. - **Perfume and Fragrance:** Perfume and fragrance businesses can partner with smart home providers to offer designer-grade fragrance options compatible with smart devices. - **Retail and E-commerce:** Retailers and e-commerce companies can explore designer-grade fragrance bundles and voice-activated scent products to expand their product offerings. ## Related on Trend Hunter - [Modern Winter-Inspired Fragrances](https://www.trendhunter.com/trends/winterinspired-fragrance.md) - [App-Controlled Diffuser Scents](https://www.trendhunter.com/trends/pura-partnered-with-anthropologie.md) - [Discreet Health-Conscious Diffusers](https://www.trendhunter.com/trends/smart-fragrance-diffuser.md) - [Holiday Diffuser Sets](https://www.trendhunter.com/trends/holiday-diffuser-set.md) - [Smart Car Diffusers](https://www.trendhunter.com/trends/smart-car-diffuser.md) - [Scent-Forward Gift Sets](https://www.trendhunter.com/trends/scentforward-gift-sets-nest-new-yorks-holiday-gift-sets-are-an-indlugence-f.md) - [Fragrance Brand-Diffusers](https://www.trendhunter.com/trends/parfums-de-marly.md) - [Home Fragrance Quizzes](https://www.trendhunter.com/trends/puras-fragrance-quiz.md) - [Clean Nature-Inspired Home Fragrances](https://www.trendhunter.com/trends/pura-and-unify-co.md)