# Pragmatic Luxe Fashion Campaigns Bottega Veneta Showcases its New Winter 2022 Campaign By Amy Duong | Published 2022-08-31 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/winter-2022-campaign References: [hypebeast](https://hypebeast.com/2022/8/bottega-veneta-matthieu-blazy-winter-2022-campaign) Luxury fashion house [Bottega Veneta](https://www.trendhunter.com/trends/italian-bottegas) introduces a look at its new Winter 2022 campaign that is seen from a lens that highlights [pragmatic luxury](https://www.trendhunter.com/trends/the-journey). The campaign was shot on film throughout the span of weeks, taking place in Belgium, Italy, and Milan. It featured a plethora of models and photographers that channeled the talents of Matthieu Blazy and his unique vision. Speaking about the new campaign, Blazy states that “Bottega Veneta was created by a collective of artisans [...] this is the history, and this is how we approached the campaign: together, with many different ways of seeing.” The designs include winter silhouettes including blazers, knitwear, buttoned tops, [leather suits](https://www.trendhunter.com/trends/leather-goods1), tailored pants, and much more. Image Credit: Sander Mutleert ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 85% | Activity: 29% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) ## Key Themes ### Why This Trend Is Growing - **Pragmatic Luxury Fashion:** Brands can explore incorporating pragmatic design elements into luxury fashion to cater to consumers who prioritize functionality without sacrificing style. - **Film Campaigns:** Using film to shoot campaigns can create unique and nostalgic visuals that appeal to consumers' desire for authenticity and creativity. - **Collaborative Artistry:** Collaborating with a diverse range of artists can bring unique perspectives to fashion campaigns and highlight the brand's commitment to inclusivity and creativity. ### Industries Being Reshaped - **Fashion:** Luxury fashion brands can adopt the trend of pragmatic luxury to cater to consumers who prioritize functionality and comfort without compromising on style. - **Photography and Film:** The film industry can explore opportunities to work with luxury fashion brands to create unique and artistic campaign visuals. - **Art and Design:** Artists and designers can collaborate with luxury fashion brands to bring a fresh perspective to campaigns and highlight their commitment to innovative and inclusive design. ## Related on Trend Hunter - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Italian Bottega Discovery Initatives](https://www.trendhunter.com/trends/italian-bottegas.md) - [Venice-Inspired Luxury Fragrances](https://www.trendhunter.com/trends/luxury-fragrance1.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Leather Goods-Focused Holiday Campaigns](https://www.trendhunter.com/trends/leather-goods1.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md)