# World Cup-Themed Capsules adidas Taps a Series of Streetwear Labels for the 'Winning Collection' By Amy Duong | Published 2018-05-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/winning-collection References: [highsnobiety](https://www.highsnobiety.com/p/bape-adidas-originals-winning-collection/) & [hypebeast](https://hypebeast.com/2018/5/adidas-kachiiro-neighborhood-white-mountaineering-collection) [adidas](https://www.trendhunter.com/trends/home-kit-collection) first introduces the Winning collection alongside Japanese streetwear giant BAPE to honor the World Cup series, but have just added more items with [NEIGHBORHOOD](https://www.trendhunter.com/trends/subware) and [White Mountaineering](https://www.trendhunter.com/trends/white-mountaineering-umbro) as well. adidas collaboratively creates three pieces with each label -- with each brand creating its own track jacket, soccer jersey, and own iteration of the classic Samba sneaker silhouette. The BAPE version boasts a red and white color palette to represent its Japanese heritage. The NEIGHBORHOOD iterations of the three pieces are constructed in a predominantly black colorway with neon accenting details. The jersey, Samba sneaker, and track jacket by White Mountaineering are crafted in a quieter grey hue. The entire Winning collection will be available for purchase at a pop-up location in Isetan Shinjuku between the dates of May 14 to May 29, before it hits BAPE, NEIGHBORHOOD and White Mountaineering store locations on May 30. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 82% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Streetwear Collaborations:** The partnership between adidas and these three streetwear brands to create a limited edition collection shows the potential for successful collaborations between high-fashion and sportswear brands. - **Localization of Products:** Creating World Cup-themed capsules with red and white for BAPE to represent Japanese heritage, black and neon accents for NEIGHBORHOOD to cater to its predominantly urban market, and a quieter grey shade for White Mountaineering highlights the importance of tapping into local culture for better market penetration. - **Pop-up Shops:** The Winning collection's initial purchase availability in a pop-up shop in Isetan Shinjuku could benefit retailers as a cost-effective way to test new products, create buzz, and reach new markets without the need for a permanent storefront. ### Sectors Adopting This - **Fashion:** The blending of high fashion and sportswear creates new opportunities for innovation in the fashion industry. - **Sports Retail:** Collaborations between popular streetwear brands and sportswear brands offer potential for sportswear retailers to boost sales and reach new markets. - **Marketing and Advertising:** The use of pop-up shops to test the market and generate excitement for new products or collaborations could prove valuable to marketing and advertising companies looking to engage customers in unique and cost-effective ways. ## Related on Trend Hunter - [Bespoke Jersey Designs](https://www.trendhunter.com/trends/home-kit-collection.md) - [Technical Sports Capsules](https://www.trendhunter.com/trends/white-mountaineering-umbro.md) - [Collaborative Football Fashion Capsules](https://www.trendhunter.com/trends/y3-predator.md) - [Camo Sport Streetwear](https://www.trendhunter.com/trends/cr-life-collection.md) - [Vintage Sportswear Capsules](https://www.trendhunter.com/trends/adidas-and-mls.md) - [Brazil-Inspired Striking Footwear](https://www.trendhunter.com/trends/orketro-brazil.md) - [Hand-Embroidered Jersey Collections](https://www.trendhunter.com/trends/someone-somewhere.md) - [Next-Gen National Kits](https://www.trendhunter.com/trends/2026-home-kit.md) - [Celebratory Footwear Capsules](https://www.trendhunter.com/trends/adidas-x-west-nyc.md)