# Classic Cartoon Makeovers Winnie the Pooh & Hiroshi Fujiwara Create Brand New Bear By Rachel | Published 2009-05-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/winnie-the-pooh-hiroshi-fujiwara References: [highsnobiety](http://www.highsnobiety.com/news/2009/05/22/winnie-the-pooh-x-medicom-x-fragment-design-by-hiroshi-fujiwara/) & [fragment.jp](http://www.fragment.jp/) Winnie the Pooh is well known, but not like this. Winnie the Pooh creators teamed with [Fragment Design](https://www.trendhunter.com/trends/fendi-4), which is headed by Hiroshi Fujiwara, for a newly designed Pooh bear. The new Winnie the Pooh is no longer yellow, but black. The red shirt he wears now is emblazoned with the Fragment design logo, and the bear has traded in the honey for an apple. It’s a new look for Winnie the Pooh, thanks to Fragment Design and Hiroshi Fujiwara. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 9% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Cartoon Rebranding:** Opportunity for brands to collaborate with artists/designers to create fresh and modern versions of iconic characters. - **Nostalgic Remakes:** Emerging trend of revamping classic cartoons with a contemporary twist to appeal to new audiences. - **Cross-industry Collaborations:** Increased collaborations between entertainment and fashion industries to create unique products that merge popular characters with trendy designs. ### Who This Affects Most - **Animation:** Unlocking potential for animation studios to reimagine beloved characters through partnerships with fashion and design brands. - **Fashion:** Opportunity for fashion brands to tap into the nostalgia trend and breathe new life into beloved characters through collaborative projects. - **Entertainment:** Disruptive innovation opportunity for entertainment companies to expand their brand reach and engage new audiences through creative collaborations. ## Related on Trend Hunter - [Centenary Character Goods](https://www.trendhunter.com/trends/winniethepooh-1.md) - [Blazer-Adorned Bear Figures](https://www.trendhunter.com/trends/blazeradorned-bear-figure.md) - [70s-Themed Collectibles](https://www.trendhunter.com/trends/corduroy-bearbrick.md) - [High-Fashion Anime Collections](https://www.trendhunter.com/trends/fendi-x-frgmt-x-pokmon-collection.md) - [Opulent Anime Accessories](https://www.trendhunter.com/trends/fendi-4.md) - [Cartoon-Joint Collaborative Clogs](https://www.trendhunter.com/trends/eeyore-classic-clog.md) - [New Year-Themed Plush Toys](https://www.trendhunter.com/trends/year-of-the-dragon-plushies.md) - [Monochromatic Mascot-Themed Collections](https://www.trendhunter.com/trends/undercover-3.md) - [Fluffy Plush Collectibles](https://www.trendhunter.com/trends/urupocha-chan.md)