# Cult-Favorite Cosmetic Colors Winky Lux Expands Its Cult-favorite Shade 'Meow' to Full Collection By Grace Mahas | Published 2020-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/winky-lux-1 References: [winkylux](https://www.winkylux.com/) [Winky](https://www.trendhunter.com/trends/festive-cosmetics-giftsets-winky-luxs-new-holiday-gift-sets-have-great-valu) Lux, the popular beauty brand with an emphasis on healthier products, recently announced that its fan-favorite Matte Lip Velour shade 'Meow' is now available for the full collection. The beloved [monochrome makeup look](https://www.trendhunter.com/trends/3piece-lip-set) is now achievable with the Waterproof Lip Liner, the Glossy Boss, and the Eyeshadow Quad. The Waterproof Lip Liner is a nude brown retractable cream lip pencil with long-lasting, waterproof wear. The Gloss Boss, on the other hand, is a vanilla-scented nude brown ultra-moisturizing gloss with shimmer and Vitamin E. Lastly, the Eyeshadow Quad is a micro-milled matte and shimmer powders with the brand's high-pigment formula. The new Meow shade collection will appeal to makeup fans looking to play with color for a bespoke look. Fans can officially get their hands on the soon-to-sellout new shade on September 16th, 2020. Image Credit: Winky Lux ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 29% | Activity: 44% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Healthier Beauty Products:** Disruptive innovation opportunity: Develop new beauty products that prioritize healthier ingredients and formulations. - **Monochrome Makeup Looks:** Disruptive innovation opportunity: Create makeup collections that offer a range of shades within a monochrome color palette. - **Customizable Beauty:** Disruptive innovation opportunity: Provide makeup fans with the ability to mix and match shades to create their own bespoke looks. ### Industries Being Reshaped - **Beauty and Cosmetics:** Disruptive innovation opportunity: Introduce innovative products to the beauty and cosmetics industry that align with consumer demands for healthier options. - **Makeup Accessories:** Disruptive innovation opportunity: Design and manufacture high-quality makeup accessories, such as lip liners and eyeshadow quads, that cater to the growing interest in monochrome makeup looks. - **Online Retail:** Disruptive innovation opportunity: Build an online platform that allows customers to customize and purchase their own makeup collections, tailored to their specific color preferences. ## Related on Trend Hunter - [Clean Lip-Plumping Collections](https://www.trendhunter.com/trends/cherry-vanilla.md) - [Cartoon-Inspired Makeup Launches](https://www.trendhunter.com/trends/winx-club.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Lip Color Shade Extensions](https://www.trendhunter.com/trends/stunna-lip-paint-longwear-fluid-lip-color.md) - [Luxe Plumping Glosses](https://www.trendhunter.com/trends/celestial-lip-gloss.md) - [Effortless Minimalist Makeup Products](https://www.trendhunter.com/trends/blush-lip-color.md) - [Lip Liner Shade Expansions](https://www.trendhunter.com/trends/traced-out-pencil-lip-liner.md) - [Vampire Film Makeup Capsules](https://www.trendhunter.com/trends/colourpop-x-twilight.md) - [Peach-Inspired Makeup Series](https://www.trendhunter.com/trends/sweet-peach.md)