# Restaurant Merch Advertising Promotions The Wingstop Wearable Billboards Campaign Pays Wearers By Michael Hemsworth | Published 2020-03-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/wingstop-wearable-billboards References: [chewboom](https://www.chewboom.com/2020/03/09/wingstop-will-pay-you-to-wear-free-branded-merchandise/) & [wingstopwearablebillboards](https://wingstopwearablebillboards.com/) Consumers looking to make a bit of [extra cash](https://www.trendhunter.com/trends/creative-promotional-campaign) will be interested to hear of the new Wingstop Wearable Billboards campaign that's being run by the restaurant brand. The promotion works by letting patrons claim their [free Wingstop sweatshirt](https://www.trendhunter.com/trends/subway-3) online and posting a video or a selfie of themselves in public on Instagram wearing it, tapping @Wingstop and using the hashtag #ThisIsAnAdForWingstop. Participants will be paid $10 via [Venmo](https://www.trendhunter.com/trends/running-of-the-beer-ads) for their participation, which is sure to come as welcome news to young consumers looking to cash in on their social media use. The Wingstop Wearable Billboards campaign will be available for registration from March 9 to March 11, 2020 or for the first 1,000 entrants with the photo/video submission period taking place from March 12 to April 30, 2020. Image Credit: Wingstop ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 87% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Why This Trend Is Growing - **Social Media Advertising:** Restaurants can leverage social media to turn consumers into unpaid brand advocates and generate viral campaigns. - **Wearable Advertising:** Innovative campaigns can turn wearables into a new type of adverting medium, creating a new revenue stream and expanding consumer exposure. - **User-generated Content Promotion:** Brands can engage customers and encourage UGC by offering incentives such as cash payments, social media likes and reposts. ### Industries Being Reshaped - **Restaurant:** Restaurants can use innovative advertising campaigns to create additional revenue streams and maximize their marketing efforts. - **Fashion:** Fashion brands can collaborate with restaurants to create wearable merchandize that represents their brand while promoting the restaurant. - **Advertising:** Advertising agencies can leverage new advertising methods to provide clients with innovative solutions to create engaging campaigns. ## Related on Trend Hunter - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Complimentary Fried Chicken Giveaways](https://www.trendhunter.com/trends/wingstop-crispy-tenders.md) - [Limited-Run QSR Releases](https://www.trendhunter.com/trends/wingstop-drop.md) - [Connected Beer Jerseys](https://www.trendhunter.com/trends/running-of-the-beer-ads.md) - [Trainer-Collaborative QSR Campaigns](https://www.trendhunter.com/trends/jd-and-wingstop-uk.md) - [Chicken Wing Teasing Campaigns](https://www.trendhunter.com/trends/pizza-hut-wings-campaign.md) - [Bread-Branded Activewear](https://www.trendhunter.com/trends/warburtons-snacktive-wear.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md)