# Performance-Driven Designer Experiences Hermès Hosts the Cinematic 'On The Wings Of Hermes' Event By Debra John | Published 2024-07-01 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/wings-of-hermes References: [cnalifestyle.channelnewsasia](https://cnalifestyle.channelnewsasia.com/style-beauty/wings-hermes-singapore-july-2024-392201) & [hermes](https://www.hermes.com/sg/en/content/327885-onthewingshermes-event-sg/)  [Hermès](https://www.trendhunter.com/trends/hermes-celebrates), the iconic luxury brand, is set to host the 'On The Wings Of Hermès' event, a unique and [immersive experience](https://www.trendhunter.com/trends/visionary-journeys) that combines the art of performance with cutting-edge technology. The 'On The Wings Of Hermès' experience comprises "seven choreographed performances, each captured in real-time and projected onto screens to create stunning visual illusions. This innovative approach allows the audience to witness the seamless blend of live action and digital artistry, resulting in a mesmerizing and multi-dimensional spectacle." Among the highlights is a mini circus performance and in addition to this, "the event will feature a humorous opera performed by a cast of [Hermès Kelly bags](https://www.trendhunter.com/trends/herms-le-bain-popup)." This imaginative and whimsical performance showcases the brand's signature accessory in a completely new light. This free event is set to arrive in Singapore and has been previously hosted in Los Angeles, Hong Kong, and Shanghai. Image Credit: Hermes ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 46% | Activity: 45% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) ## Key Themes ### What's Driving This Trend - **Immersive Digital Performances:** Real-time digital projections combined with live action create captivating visual experiences that blur the line between physical and digital. - **Whimsical Brand Storytelling:** Using imaginative narratives and iconic products as characters offers a novel approach to brand engagement and customer connection. - **Cinematic Fashion Shows:** Integrating performance art with fashion presentations transforms traditional runway shows into multi-sensory cinematic spectacles. ### Who This Affects Most - **Luxury Goods:** Luxury brands are increasingly focusing on experiential marketing efforts to create unique and lasting consumer impressions. - **Event Production:** The event production industry is seeing a rise in demand for technologists and creatives to collaborate on high-concept, immersive presentations. - **Digital Artistry:** Digital artists and technologists are being called to push the boundaries of visual storytelling through innovative use of projections and real-time visuals. ## Related on Trend Hunter - [Luxury Fashion Craftsmanship Exhibitions](https://www.trendhunter.com/trends/hermes-celebrates.md) - [Interactive Luxury Brand Storytelling](https://www.trendhunter.com/trends/mystery-at-the-grooms.md) - [Luxury Bag Pop Ups](https://www.trendhunter.com/trends/birkin-bag.md) - [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md) - [Extravagant Luxury Pop-Ups](https://www.trendhunter.com/trends/giant-hamilton-handbag.md) - [Caged Luxury Homeware Collections](https://www.trendhunter.com/trends/luxury-homeware-collection.md) - [Opulent Material-Focused Furniture](https://www.trendhunter.com/trends/hermes-1.md) - [Earth-Connecting Luxe Floor Installations](https://www.trendhunter.com/trends/la-pelota.md) - [4D Designer Exhibitions](https://www.trendhunter.com/trends/gucci-visions.md)