# Angelically Adorned Shawls The Winged Scarf from Shovava is Strikingly Beautiful By Gil Cohen | Published 2013-01-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/winged-scarf References: [etsy](http://www.etsy.com/shop/Shovava?ref=seller_info) Set yourself free and fly wherever you go with a flutter of feathers from your Winged Scarf by [Etsy](https://www.trendhunter.com/trends/dropshop) seller Roza of Shovava. Elegant, dainty yet dramatic, this scarf is made of light-as-air cotton voile that is breathable and soft to the touch. Drape this over your shoulders the next time you go to a music festival or use it as a cover-up at a garden party and people will watch in awe as you seem to glide down the street with all the grace of a swan. The feathers are hand painted and digitally printed, and when you open up the scarf, you look like an angel about to take flight. Spread your wings with the extraordinary Shovava Winged Scarf. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 70% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Winged Scarves:** The Winged Scarf trend presents an opportunity for fashion designers to create unique and visually striking accessories that give the wearer the appearance of having wings. - **Hand-painted Accessories:** The trend of hand-painted accessories, like the Shovava Winged Scarf, paves the way for artists and designers to showcase their creativity and offer one-of-a-kind pieces to consumers. - **Digital Printing Techniques:** The use of digital printing techniques in fashion, as seen in the digitally printed feathers of the Winged Scarf, opens up new possibilities for intricate and detailed designs on various fabric materials. ### Who This Affects Most - **Fashion Design:** Fashion designers have the potential to disrupt the industry by incorporating winged scarves into their collections, offering consumers unique and eye-catching accessories. - **Art and Craft:** Artists and craftsmen can explore the trend of hand-painted accessories, like the Shovava Winged Scarf, as a way to innovate and create distinctive products that cater to niche markets. - **Textile Printing:** The use of digital printing techniques in textile printing can revolutionize the industry by allowing for intricate and customizable designs, such as the digitally printed feathers of the Winged Scarf, on a wide range of fabrics. ## Related on Trend Hunter - [Cozy Scarf Coats](https://www.trendhunter.com/trends/scarf-coat.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Bird-Inspired Ethereal Cosmetic Collections](https://www.trendhunter.com/trends/majestic-feathers.md) - [Bird Feather-Inspired Boots](https://www.trendhunter.com/trends/kiss-boots.md) - [Textured Alpaca Outerwear](https://www.trendhunter.com/trends/boucl-alpaca-dropped-shoulder-aviator-jacket.md) - [Inclusive Bridal Gown Capsules](https://www.trendhunter.com/trends/feather-kissed-collection.md) - [Heritage Textile Collections](https://www.trendhunter.com/trends/the-wren.md) - [Hat-Like Fabric Illuminators](https://www.trendhunter.com/trends/flying-lamp.md) - [In-Between Seasonal Apparel](https://www.trendhunter.com/trends/laolao-studios.md)