# Wine Discovery Stores This Winestore Features Clever Signage and an Interactive Tasting Station By Laura McQuarrie | Published 2016-01-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/winestore References: [retaildesignblog.net](http://retaildesignblog.net/2014/09/09/winestore-by-core-charlotte-us/) & [coredc](http://coredc.com/projects/winestore?refer=Shop&proj=type) This Winestore location was developed to enhance the experience of purchasing wine, making the task both accessible and fun. While the sophistication of wine culture is often seen as intimidating to many consumers, this shop uses bold graphic design and casual language to relate with all audiences. For example, there are a number of hot pink signs to look out for around the store, which suggest different types of wine that are suited to scenarios like Date Night, a Girl's Night Out, or a "Loose Change" or "Tax Refund" budget. While this kind of signage definitely helps with [product discovery](https://www.trendhunter.com/trends/personalized-wine-recommendation-app), another feature of the space, 'Enoround,' takes this process further. Enoround is a [computerized tasting station](https://www.trendhunter.com/trends/february-wine-tasting) that's a central fixture in the space. At this feature, consumers are able to purchase a pre-paid card, which allows them to [sample up to 20 different wines](https://www.trendhunter.com/trends/wine-bouquet-tasting-experience) at a time. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 78% | Activity: 89% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Enhanced Wine Shopping Experience:** Use bold graphic design and casual language to make wine shopping more accessible and fun. - **Interactive Tasting Stations:** Implement computerized tasting stations to allow customers to sample multiple wines. - **Personalized Wine Recommendations:** Create signage that suggests wines for different occasions or budgets. ### Where This Applies - **Retail:** Bring innovation to the retail industry by reimagining the wine shopping experience. - **Hospitality:** Introduce interactive tasting stations to enhance the wine tasting experience in hotels and restaurants. - **Graphic Design:** Apply bold graphic design techniques to create visually appealing signage for various industries. ## Related on Trend Hunter - [Interactive Wine Platforms](https://www.trendhunter.com/trends/sharevino.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [European Wine Stores](https://www.trendhunter.com/trends/thatchers-wine.md) - [Adaptive Wine Workspaces](https://www.trendhunter.com/trends/flint-wines-office.md) - [Curated Craft Beer Stores](https://www.trendhunter.com/trends/craft-beer-stores.md) - [Wine Personality Test Kits](https://www.trendhunter.com/trends/wine-personality-test.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Gamified Wine Tasting Kits](https://www.trendhunter.com/trends/card-night-tasting-experience.md) - [Gamified Wine Kits](https://www.trendhunter.com/trends/the-grape-detective.md)