# Exclusive Driver Winery Tours Lexus Benefits Offers Drivers Access to California Wine Tastings By Michael Hemsworth | Published 2016-03-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/winery-tours References: [secure.drivers.lexus](https://secure.drivers.lexus.com/lexusdrivers/benefits/partners/program.do?id=22&versionId=29&actionType=PREVIEW&elementType=PROGRAM) & [secure.drivers.lexus](https://secure.drivers.lexus.com/lexusdrivers/home.do) The [Lexus Benefits](https://www.trendhunter.com/trends/surf-lx) program gives drivers access to winery tours as one of the perks of being an owner. Offering drivers access to exclusive tours, tastings and more at a variety of California wineries, Lexus Benefits offers drivers over 50 wineries to choose from. Luxury auto brands are always competing to provide drivers not just a vehicle, but experiences that further engrain the brand in their way of life. The Lexus Benefits helps achieve this by allowing drivers to take some time for themselves and relax with a glass of wine in beautiful California. The Lexus Benefits offers other benefits aside from winery tours including access to a series of [exclusive entertainment events](https://www.trendhunter.com/trends/global-luxury-partner) taking place in and around major cities in America. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 6% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Auto Experiences:** Luxury auto brands are continuously seeking to provide unique experiences that go beyond just owning a vehicle. - **Wine Tourism:** The integration of winery tours and tastings as a perk for vehicle owners highlights the growing trend of wine tourism. - **Exclusive Entertainment Experiences:** Expanding beyond the automotive industry, brands are offering access to exclusive entertainment events as part of their loyalty programs. ### Sectors Adopting This - **Automotive:** Luxury auto brands can explore offering more curated experiences to enhance brand loyalty and customer satisfaction. - **Wine:** Wineries can capitalize on the trend of wine tourism by partnering with auto brands to offer exclusive tours and tastings to their customers. - **Entertainment:** The entertainment industry can collaborate with automotive brands to provide exclusive events and experiences for their loyal customers. ## Related on Trend Hunter - [Luxury Vehicle Test Drives](https://www.trendhunter.com/trends/mercedesbenz-world.md) - [Immersive Global Wine Experiences](https://www.trendhunter.com/trends/global-wine-experience.md) - [Coastal Aesthetic Vehicles](https://www.trendhunter.com/trends/surf-lx.md) - [Expansive Car Dining Escapades](https://www.trendhunter.com/trends/cadillac-of-reservations.md) - [Luxury Auto-Branded Travel Experiences](https://www.trendhunter.com/trends/porsche-travel-experience.md) - [Oven-Equipped Luxury SUVs](https://www.trendhunter.com/trends/lexus-monogram-gx.md) - [Vintage Car Wine Tours](https://www.trendhunter.com/trends/vintage-car-wine-tours.md) - [Welcoming Wine Tourism Campaigns](https://www.trendhunter.com/trends/no-reservations-campaign.md) - [In-Air Wine Tastings](https://www.trendhunter.com/trends/in-air-wine-tastings.md)