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# Winery-Inspired Chocolates
Moonstruck Chocolate Company Collaborated with Four Top Wineries

By Laura McQuarrie | Published 2019-08-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/winery-inspired-chocolate
References: [prnewswire](https://www.prnewswire.com/news-releases/moonstruck-chocolate-co-partners-with-willamette-valley-wineries-to-create-chocolate-collection-300905356.html) & [moonstruckchocolate](http://www.moonstruckchocolate.com/product/Willamette-Valley-Winery-Collection/willamette-valley-winery-collection)

Knowing that wine and chocolate make a perfect pair, the Moonstruck Chocolate Company teamed up with four top wineries from the Willamette Valley to create a winery-inspired chocolate collection. The 12-piece [Willamette Vallery Winery](https://www.trendhunter.com/trends/oregons-willamette-valley) Collection of chocolate truffles is infused with varietals from the partnering wineries, including Stoller Family Estate's unoaked Vintage 2016 [Chardonnay](https://www.trendhunter.com/trends/nkmip-cellars) and [Sokol Blosser Winery's](https://www.trendhunter.com/trends/sauces-and-dressings) 2018 Estate Rosé of Pinot Noir. For the project, Moonstruck Chocolate Company also worked with Erath Winery and Montinore Estate.

The alcohol-infused chocolates contain 4% ABV—meaning that consumers must be 21 or older to indulge—and offer a unique way for wine lovers to experience popular varietals like Chardonnay, Gewürztraminer, Rosé and Pinot Noir.

As a nod to wine, the wine-infused chocolate collection is packaged in elegant and giftable cork-themed packaging.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 46% | Activity: 23% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Alcohol-infused Treats:** Creating chocolates infused with wine or other alcoholic beverages offers a unique and indulgent experience for consumers.
- **Collaborative Branding:** Partnering with wineries or other alcohol producers to create specialty chocolates can lead to innovative collaborations and expanded customer bases.
- **Gourmet Gifting:** Packaging alcohol-infused chocolate collections in elegant and giftable themed packaging provides a high-end gifting option for consumers.

### Industries Being Reshaped

- **Wine and Spirits:** The wine and spirits industry can explore partnerships with chocolate companies to create unique products that combine the indulgence of both alcohol and chocolate.
- **Specialty Chocolate:** Specialty chocolate companies can collaborate with wineries and other alcohol producers to expand their product offerings and attract new customers.
- **Gourmet Gifting:** The gourmet gifting industry can capitalize on the trend of alcohol-infused chocolates by offering elegant packaging options for these luxurious treats.

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