# Photographic Winery Experiences This St. Francis Winery & Vineyards Group Experience Includes Glam By Laura McQuarrie | Published 2022-08-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/winery-experience References: [prnewswire](https://www.prnewswire.com/news-releases/st-francis-winery--vineyards-makes-it-easy-to-do-it-for-the-gram-with-new-instagram-approved-package-301614617.html) & [stfranciswinery](https://www.stfranciswinery.com/experiences/#gram/)  St. Francis Winery & Vineyards is introducing a brand-new group experience for anyone who's passionate about "doing it for the 'gram." To meet consumers' social media needs and target a younger demographic of drinkers, St. Francis Winery & Vineyards put together the [Instagram](https://www.trendhunter.com/trends/mcdonalds-wedding-flavours) Approved Package for up to four friends. The experience for four wine-loving friends includes 30 minutes of glam (hair and makeup styling,) plus a 30-minute [photo session with a professional photographer](https://www.trendhunter.com/trends/winefluencer-club) and a [wine country lunch outdoors](https://www.trendhunter.com/trends/wine-country-quest). The group will be treated to wines perfectly paired with light epicurean delicacies. This curated package takes the struggle out of seeking out the best spots for photo opportunities and it promises that groups will have their shared experience well-documented and ready to share on Instagram and beyond. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 51% | Activity: 60% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Instagrammable Winery Experiences:** Wineries offering curated packages that include photo-ready opportunities for social media. - **Targeting Millennials with Group Experiences:** Wineries aiming to attract younger demographics through group packages featuring unique experiences. - **Incorporating Professional Photography for Marketing:** Adding professional photography services for groups to provide a more complete experience and increase reach on social media. ### Sectors Adopting This - **Hospitality:** Winery experiences that cater to specific demographics, like millennials, through curated photo-ready packages. - **Marketing and Advertising:** Highlighting the importance of social media and curated experiences for businesses to attract a younger, tech-savvy audience. - **Photography:** Utilizing professional photography services for group experiences to ensure the best possible documentation and reach on social media. ## Related on Trend Hunter - [Luxury Immersive Spa Experiences](https://www.trendhunter.com/trends/kenwood-inn-spas-beyond-the-vines.md) - [Seasonal Wine Tasting Experiences](https://www.trendhunter.com/trends/seasonal-wine-tasting.md) - [Charming Wine Tastings](https://www.trendhunter.com/trends/february-wine-tasting.md) - [Branded Cross-Country Tasting Tours](https://www.trendhunter.com/trends/perfect-your-pizza.md) - [Welcoming Wine Tourism Campaigns](https://www.trendhunter.com/trends/no-reservations-campaign.md) - [Immersive Wine Experiences](https://www.trendhunter.com/trends/wine-series.md) - [Luxuriously Immersive Vineyard Extensions](https://www.trendhunter.com/trends/chteau-galoupet.md) - [Californian Wine Tasting Kits](https://www.trendhunter.com/trends/californian-wine.md) - [Adventure-Ready AR Wines](https://www.trendhunter.com/trends/bandit-wines.md)