# Wine Waste Label Designs Piquentum Creates Sparkling Wine Labels From Winemaking Waste By Ellen Smith | Written with AI assistance | Published 2026-10-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/wine-waste-label-designs References: [packagingstrategies](https://www.packagingstrategies.com/articles/106741-piquentum-wine-label-made-from-wines-sediment-wins-award)  Piquentum Brut Nature turns waste from its own winemaking process into a label that keeps developing after bottling. The Croatian wine brand used sediment from second fermentation, then paired it with paper pulp from its own waste stream to create a label for the [sparkling wine](https://www.trendhunter.com/trends/bottega-gold). The label contains 10% paper pulp, which helps the sediment hold together as a printable material instead of being discarded. As it ages, the surface can form mold and change over time, so each bottle reads as a record of the wine's natural process. Winning the Diamond Award at Pentawards 2026 gives the format a premium-design platform, not just a sustainability message. By turning a byproduct into the label itself, Piquentum makes packaging part of the product story and gives circular materials a more visible role in wine branding. Image Credit: Piquentum ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 60% | Activity: 74% | Freshness: 99% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Waste-derived Packaging:** By transforming production byproducts into premium packaging materials, brands can make circularity visible while reducing reliance on conventional substrates. - **Living Label Design:** Packaging that evolves after purchase introduces sensory storytelling and turns each product into a distinct artifact shaped by time and natural processes. - **Process-led Branding:** Embedding manufacturing remnants into the final design creates stronger provenance cues and reframes sustainability as part of the product’s identity. ### Industries Being Reshaped - **Wine and Spirits:** Premium beverage producers can differentiate through packaging that reflects fermentation, terroir, and craft while elevating waste streams into branded assets. - **Sustainable Packaging:** Material innovators are finding new value in agricultural and production residues that can replace or enhance traditional paper, labels, and decorative finishes. - **Luxury Branding:** High-end brands can use imperfect, changing, and bio-based materials to signal exclusivity through authenticity rather than polished uniformity. ## Related on Trend Hunter - [Wine Upcycling Projects](https://www.trendhunter.com/trends/buvons-nature.md) - [Wine-Developed Packaging Photography](https://www.trendhunter.com/trends/developed-through-time.md) - [Rainbow Doodle Wine Labels](https://www.trendhunter.com/trends/vi-negre.md) - [Lightweight Circular Wine Packaging](https://www.trendhunter.com/trends/Lightweight-circular-wine-packaging.md) - [Regenerative Vegan Wine Expressions](https://www.trendhunter.com/trends/rewild-wine.md) - [Tactile Wine Bottle Packaging](https://www.trendhunter.com/trends/label-is-refined.md) - [Sustainable Luxury Packaging](https://www.trendhunter.com/trends/Sustainable-luxury-packaging.md)