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# Computer Kegs
The Wine USB Key Commercials Show People Filling Up at Desks

By Tisah Tucknott | Published 2009-07-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/wine-usb
References: [nextnature.net](http://www.nextnature.net/?p=1793)

Some advertisements are ridiculous, but this French commercial is simply outrageous. According to the [YouTube](https://www.trendhunter.com/trends/the-underdogs) video, the Wine USB Key pours wine straight from your computer in an unexplainable way.

All you have to do is buy the USB Wine Key for about $15, sign up at the online USB Wine Store, and watch [wine magically pour out](https://www.trendhunter.com/trends/buchette-del-vino-nyc) of your computer and into you glass.

Do people actually fall for these ads?

**Implications** - Personally, I'd like to know where and why my wine is coming from anywhere. Besides, I'm paranoid about any kind of liquid being around my computer. The USB Wine Key may prove to be a better novelty item than pragmatic product, but regardless, it still maintains high cool points for ingenuity, in my book.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 27% | Activity: 57% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Computer Kegs:** Emergence of new products such as the Wine USB Key that offer creative ways to consume drinks in an unconventional way.
- **Online Liquor Delivery:** Increased demand for online liquor delivery services brought about by products like the Wine USB Key.
- **Novelty Items:** Growing trend of consumers seeking unique and novel items such as the Wine USB Key.

### Industries Being Reshaped

- **Alcohol and Beverage Industry:** This industry can leverage on the popularity of innovative products such as the Wine USB Key to tap into a new market.
- **E-commerce Industry:** The e-commerce industry can benefit from the increase in demand for online liquor delivery services as a result of products like the Wine USB Key.
- **Tech Industry:** The development of products like the Wine USB Key presents an opportunity for the tech industry to explore new creative ways to integrate technology into our daily lives.

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