# Glassy Wine Tasting Rooms Waechter Architecture Fuses Rustic Charm with Modern Sensibilities By Kalin Ned | Published 2019-01-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/wine-tasting-rooms References: [dezeen](https://www.dezeen.com/2019/01/15/furioso-vineyards-oregon-waechter-architecture/) & [waechterarchitecture](https://www.waechterarchitecture.com/) One of the more contemporary wine tasting rooms is located at the Furioso Vineyards estate in the wine country of northwestern Oregon. Portland-based studio Waechter Architecture was trusted with the task to create a visitor-friendly facility that reflected contemporary movements in design, as well as the valued authentic winery experience. For the exterior, the firm utilized [charred cedar](https://www.trendhunter.com/trends/stanfordville-house), giving a rich and bold nuance to an existent building that belonged to Furioso Vineyards. Next, the architects embraced the sensibilities of modernity and with an attempt to maximize consumer experience, they conceived of an elegant building that has significant advantages than traditional wine tasting rooms. As the entirety of the structure is [wrapped in glass panels](https://www.trendhunter.com/trends/glass-ridge), Waechter Architecture is able to use the breathtaking vistas as an incentive for people to visit Furioso Vineyards' sampling space. Photo Credits: [Lara Swimmer](http://www.swimmerphoto.com/) ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 71% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Contemporary Wine Tasting Rooms:** Disruptive innovation opportunity: Explore new design concepts and materials that enhance the visitor experience. - **Maximizing Consumer Experience:** Disruptive innovation opportunity: Develop innovative ways to utilize natural surroundings and vistas to entice visitors. - **Integration of Modernity and Tradition:** Disruptive innovation opportunity: Combine contemporary design elements with authentic winery experiences to create unique tasting room environments. ### Sectors Adopting This - **Architecture and Design:** Disruptive innovation opportunity: Offer novel approaches to wine tasting room design that integrate modern sensibilities. - **Hospitality and Tourism:** Disruptive innovation opportunity: Create new experiences and incentives for visitors to explore wine country destinations. - **Wine Industry:** Disruptive innovation opportunity: Invest in creating cutting-edge tasting room spaces that enhance the perception and enjoyment of wine. ## Related on Trend Hunter - [Glass-Stretched Wine Region Expansions](https://www.trendhunter.com/trends/sonoma-wine.md) - [Purpose-Built Terraced Wineries](https://www.trendhunter.com/trends/quinta-de-adorigo.md) - [Adaptive Wine Workspaces](https://www.trendhunter.com/trends/flint-wines-office.md) - [Wine Tourism Guest Apartments](https://www.trendhunter.com/trends/quinta-de-faisca.md) - [Historic Mill-Transformed Vineyards](https://www.trendhunter.com/trends/wine-storehouse.md) - [Conical Glass Pavilion Wineries](https://www.trendhunter.com/trends/vertical-panorama-pavilion.md) - [Corrugated Winery Sawtooth Roofs](https://www.trendhunter.com/trends/tierra-tinta-winery.md) - [Solar-Powered Vineyard Buildings](https://www.trendhunter.com/trends/vineyard-building.md) - [Wine Retail Spaces](https://www.trendhunter.com/trends/enofilo.md)