# Fruity RTD Wine Spritz Cans Social Lite Takes a Sip into Canned Wine with New Wine Spritz By Grace Mahas | Published 2024-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wine-spritz References: [sociallitevodka](https://sociallitevodka.com/our-drinks/)  [Social Lite](https://www.trendhunter.com/trends/4l-fruit-punch-box), the brand known for its innovative RTD (Ready-To-Drink) offerings, is venturing into the canned wine market with the launch of [Wine Spritz](https://www.trendhunter.com/trends/wine-labs) this spring. Building on the brand's expertise in crafting low-calorie beverages, Social Lite promises a flavorful alternative. Wine Spritz boasts real wine as its base, blended with sparkling water, natural flavors, and zero sugar, resulting in a refreshing and light 110-calorie drink. This new product caters to the growing consumer demand for convenient and flavorful options within the RTD space. Social Lite's existing brand recognition positions them well to capture a share of this expanding market segment. Available in a 6-pack, Wine Spritz comes in three enticing fruit-forward flavors: Strawberry Rose, Peach White, and Sangria Red. This launch positions Social Lite as a strong contender in the canned wine market, offering consumers a delicious and convenient option for social gatherings or simply enjoying a guilt-free sip. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 64% | Activity: 71% | Freshness: 22% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Fruit-forward RTD Innovations:** Exploring the intersection of fruity flavors and convenience in the RTD market presents opportunities for brands to capture consumer demand for refreshing options. - **Low-calorie Beverage Expansion:** Developing low-calorie beverages with real wine base opens up avenues for brands to cater to health-conscious consumers seeking flavorful alternatives. - **Canned Wine Market Growth:** The expansion of the canned wine market provides a significant opportunity for brands to offer convenient and delicious options for various occasions. ### Who This Affects Most - **Alcoholic Beverage:** In the alcoholic beverage industry, the shift towards fruity RTD innovations can disrupt traditional offerings and cater to evolving consumer preferences. - **Food & Beverage Packaging:** Within the food & beverage packaging sector, the momentum of low-calorie beverage expansion signals the need for innovative packaging solutions to support these products. - **Retail & Consumer Goods:** In retail & consumer goods, the growth of the canned wine market opens up avenues for brands to capitalize on the demand for convenient and flavorful options in this segment. ## Related on Trend Hunter - [Transparent Ingredient Spritzers](https://www.trendhunter.com/trends/spritz-society.md) - [Canned Rosé Spritzers](https://www.trendhunter.com/trends/spritz-in-a-can.md) - [Iced Tea Wine Spritzers](https://www.trendhunter.com/trends/iced-tea-wine.md) - [Low-Calorie Wine Spritzers](https://www.trendhunter.com/trends/cool-cat.md) - [Non-Alcoholic Canned Spritzes](https://www.trendhunter.com/trends/nonalcoholic-canned-spritzes.md) - [Sweet Sake Wines](https://www.trendhunter.com/trends/sweet-sake-wine.md) - [Canned Spritz-Style Cocktails](https://www.trendhunter.com/trends/funkin-spritz.md) - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md) - [Rosy Vodka Spritz Refreshments](https://www.trendhunter.com/trends/rozl-ros-vodka.md)