# Asset-Backed NFT Wines Wine Spies' Enigma Label Released One-of-One Bottles via Auction By Laura McQuarrie | Published 2021-07-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wine-spies-enigma References: [prnewswire](https://www.prnewswire.com/news-releases/real-world-asset-backed-wine-nft-is-first-of-its-kind-301344642.html) & [drinkenigma.wine](http://drinkenigma.wine) Wine Spies' [Enigma](https://www.trendhunter.com/trends/enigma-launched) label was inspired by English codebreakers during WWII and the products were created with some of the best wineries in the world, which are kept secret. Initially, two [wines are being introduced](https://www.trendhunter.com/trends/curated-icons): a Howell Mountain Cabernet Sauvignon 2018 sourced from a multi-100-point winemaker and a Santa Barbara Rose of Grenache 2019. After popping the bottle, customers will be able to use a cypher key found on the cork, in combination with an online virtual enigma to reveal a secret message. Enigma is also setting itself apart with a [collection of NFTs](https://www.trendhunter.com/trends/nft-energy) to match the tangible bottles of wine. On OpenSea, the highest bidder will get the digital version of the label on the Ether blockchain, plus possession of the physical product. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 36% | Activity: 63% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Asset-backed Nfts:** Wineries can utilize asset-backed NFTs to create unique experiences and additional value for customers. - **Cryptographically Verified Labels:** Integrating cryptographically verified labels can help winemakers establish trust by allowing customers to track the entire production process. - **Virtual and Augmented Reality Pairings:** Virtual and augmented reality pairing experiences can enhance the immersive experience of wine tastings and increase engagement with younger consumers. ### Where This Applies - **Wine Industry:** Wineries can adopt innovative solutions like asset-backed NFTs and cryptographically verified labels to differentiate themselves in a competitive market and provide unique experiences to customers. - **Blockchain Industry:** Blockchain companies can explore the use case of asset-backed NFTs in the wine industry and develop specialized platforms to facilitate their creation and trading. - **Virtual Reality Industry:** Virtual reality companies can partner with winemakers to create immersive virtual and augmented reality pairing experiences and introduce wine to younger demographics in a more engaging way. ## Related on Trend Hunter - [Collectors-Edition NFT Wines](https://www.trendhunter.com/trends/blind-horse-winery.md) - [NFT Wine Communities](https://www.trendhunter.com/trends/club-dvin.md) - [Asset-Backed Whiskey NFTs](https://www.trendhunter.com/trends/rlon-wang.md) - [Collectible NFT Magnums](https://www.trendhunter.com/trends/chateau-malartic-lagraviere.md) - [NFT-Equipped Heritage Ports](https://www.trendhunter.com/trends/grahams.md) - [Metaverse Wine Clubs](https://www.trendhunter.com/trends/nft-wine-club.md) - [NFT Scotch Whisky Bottles](https://www.trendhunter.com/trends/johnnie-walker-release.md) - [Web3 Wine Marketplaces](https://www.trendhunter.com/trends/grtwines.md) - [Exclusive Cognac NFTs](https://www.trendhunter.com/trends/hennessy-nfts.md)