# Exclusive Online Wine Communities The Wine Society is Launching a Members Only Online Platform By Ady Floyd | Published 2015-10-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wine-society References: [thedrinksbusiness](http://www.thedrinksbusiness.com/2015/10/wine-society-boosts-digital-with-online-community/) & [thewinesociety](http://www.thewinesociety.com/) The Wine Society recently unveiled its plans to create an exclusive online community that will only be available for its members. While the brand already has a website, the online community will be a place for members to share their insights and communicate with one another directly. The online community will be a place for wine enthusiasts to get advice, tips and share their insights on varying products. It will also be a place for members to [purchase wine and recommend specific types](https://www.trendhunter.com/trends/personalized-wine-recommendation-app). The community will be accessible through various smart devices such as laptops, tablets and cellphones. The surge towards a more tech-focused brand will broaden The Wine Society's scope on a global scale. This will also allow a younger audience to participate and gain knowledgeable information about wine and the brand's philosophy The ultimate goal for this platform is to boost online sales and create a community for wine lovers. By connecting consumers with each other, the brand increases its relationship with its target audience. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 30% | Activity: 65% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Exclusive Online Wine Communities:** Creating exclusive online communities for wine enthusiasts to connect and share insights presents opportunities for brands to build strong relationships with their customers. - **Tech-focused Brands:** The surge towards tech-focused brands allows for a broader global reach and attracts a younger audience to participate in the wine industry. - **Enhanced Customer Engagement:** By connecting consumers with each other, brands can enhance customer engagement and loyalty, ultimately boosting online sales and fostering a sense of community. ### Where This Applies - **Wine Industry:** The wine industry can benefit from investing in exclusive online communities to strengthen customer relationships and increase online sales. - **Technology Industry:** The technology industry can capitalize on the demand for tech-focused platforms and devices that enhance customer experiences within the wine industry. - **Hospitality Industry:** The hospitality industry can explore partnerships or collaborations with exclusive online wine communities to provide their customers with tailored experiences and recommendations. ## Related on Trend Hunter - [Customizable Wine Investment Platforms](https://www.trendhunter.com/trends/wine-investment-platform.md) - [Interactive Wine Platforms](https://www.trendhunter.com/trends/sharevino.md) - [Wine Content Creator Programs](https://www.trendhunter.com/trends/winefluencer-club.md) - [Community-Building Wine Platforms](https://www.trendhunter.com/trends/curious-vines.md) - [Whiskey Membership Services](https://www.trendhunter.com/trends/whiskey-memberships.md) - [NFT Wine Communities](https://www.trendhunter.com/trends/club-dvin.md) - [Next-Gen Wine Clubs](https://www.trendhunter.com/trends/rookie-club.md) - [Comprehensive Subscription-Based Wine Platform](https://www.trendhunter.com/trends/wine-folly.md) - [Community-Focused Whiskey Clubs](https://www.trendhunter.com/trends/whiskey-club.md)