# Lighthouse-Inspired Wine Displays This Wine Retail Display for La Merika References the Seaside By Rebecca Byers | Published 2015-09-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wine-retail References: [behance.net](https://www.behance.net/gallery/23817443/La-Merika-Lighthouse-Display) This laid back wine retail display for La Merika brand is a playful reference to the seaside. The merchandising display by [Napa](https://www.trendhunter.com/trends/fruit-foam)-based Kathy Shinn is an elegant introduction of the product that uses the imagery of a compass and architecture of a lighthouse to convey the product's regal production methods and relaxing effect. The unique wine retail display showcases the brand's full offering of [two red and two white wines](https://www.trendhunter.com/trends/maddalena-riboli). The wooden structure is built to appear like a lighthouse and even boasts an all-seeing light at the top of the display. Given that the wine is likely a product of California, the imagery used in the creation of the display speaks to a relaxing consumer experience for wine connoisseurs in need of a refreshing break. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 55% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Playful Retail Displays:** Disruptive innovation opportunity: Explore creative and playful ways to showcase products in retail displays, capturing consumers' attention and encouraging engagement. - **Image-based Branding:** Disruptive innovation opportunity: Utilize imagery and symbolism in branding to convey a product's unique qualities and create a memorable brand experience. - **Location-inspired Marketing:** Disruptive innovation opportunity: Incorporate elements of a specific location in marketing materials to appeal to consumers seeking a particular experience or connection. ### Sectors Adopting This - **Retail Design:** Disruptive innovation opportunity: Redefine retail design by incorporating playful, eye-catching elements to enhance the customer experience. - **Wine and Spirits:** Disruptive innovation opportunity: Explore creative and visually appealing ways to showcase wine and spirits in retail displays, creating a memorable shopping experience. - **Branding and Marketing:** Disruptive innovation opportunity: Use location-inspired imagery and symbolism in branding and marketing campaigns to create a unique and captivating brand identity. ## Related on Trend Hunter - [Coastal Wine Kits](https://www.trendhunter.com/trends/seaside-tasting-wine-kit.md) - [European Wine Stores](https://www.trendhunter.com/trends/thatchers-wine.md) - [Adaptive Wine Workspaces](https://www.trendhunter.com/trends/flint-wines-office.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Premium Wine Storage Solutions](https://www.trendhunter.com/trends/premium-wine-storage.md) - [Wine-Catered Vibrant Artful Tables](https://www.trendhunter.com/trends/wine-table.md) - [Winemaker Milan Showrooms](https://www.trendhunter.com/trends/masciarelli-tenute-agricole.md) - [Modular Architectural Wine Racks](https://www.trendhunter.com/trends/barrique-bottle-holder.md)