# AI-Assisted Wine Recommendations Preferabli’s Launched Its Wine Recommendation Platform By Adam Harrie | Written with AI assistance | Published 2026-05-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wine-recommendation-platform References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2026/04/ai-will-help-wine-sales-in-hospitality-but-wont-replace-humans/)  [Preferabli](https://www.trendhunter.com/trends/personalized-food-and-beverage) introduced an [AI-driven wine recommendation platform](https://www.trendhunter.com/trends/olema-wines) designed for restaurants and hotels, featuring real-time personalization to match guests with wines they’re likely to enjoy. The system surfaces [pairing suggestions](https://www.trendhunter.com/trends/jessup-cellars), tasting notes and popularity insights directly to staff and via guest-facing QR menus, augmenting floor service with data-backed options. Operators use the platform to adapt to fast-changing tastes — including rising non-alcoholic wine demand — and to expand wine lists with greater confidence. The tool also supports onboarding by giving new servers instant access to product knowledge and reduces spoilage through better first-glass matches. For consumers, the result is more enjoyable pours, longer dwell times and smoother discovery; for operators, it translates into higher revenue efficiency and lower waste, showing how AI can sharpen hospitality without replacing human interaction. Image Credit: Shutterstock/il21 ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 63% | Activity: 63% | Freshness: 75% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **AI Personalized Pairing Engines:** Systems that match individual taste profiles to specific bottles enable tailored guest experiences and higher-margin upsells through precise recommendation algorithms. - **Real Time Menu Augmentation:** Dynamic QR-driven menus and staff-facing dashboards that update pairings and inventory in real time reshape how offerings adapt to shifting demand and availability. - **Rising Non Alcoholic Wine Demand:** The growing consumer interest in non-alcoholic alternatives is driving curated discovery tools and portfolio diversification that reframe beverage programs for inclusive consumption. ### Who This Affects Most - **Hospitality and Restaurants:** AI recommendation layers integrated into service touchpoints have the potential to boost per-cover revenue, reduce waste, and elevate staff efficiency without supplanting human hospitality. - **Wine Retail and Distribution:** Data-driven insights about popularity and pairing suitability can transform assortment planning and supplier relations by prioritizing SKUs with demonstrable on-premise performance. - **Foodservice Training and Staffing:** On-demand knowledge tools that provide instant product guidance for new or temporary staff offer a new paradigm for onboarding and consistent guest-facing expertise. ## Related on Trend Hunter - [AI Vision Wine Cellars](https://www.trendhunter.com/trends/bespoke-ai-wine-cellar.md) - [Personalized Wine Recommendation Apps](https://www.trendhunter.com/trends/personalized-wine-recommendation-app.md) - [Assistive AI-Powered Restaurant Tools](https://www.trendhunter.com/trends/iq-20.md) - [AI-Assisted Wine Website Experiences](https://www.trendhunter.com/trends/thomas-fogarty-winery.md) - [AI Beverage Selectors](https://www.trendhunter.com/trends/ai-sommelier-1.md) - [Personalized Wine Retail Apps](https://www.trendhunter.com/trends/virgin-wines-mobile-app.md) - [Interactive Wine Platforms](https://www.trendhunter.com/trends/sharevino.md) - [AI-Powered Trade Search Tools](https://www.trendhunter.com/trends/justaskdb.md) - [Wine Intelligence Tools](https://www.trendhunter.com/trends/firstleaf-ai.md)