# Modular Wine Purifiers Üllo's Revolutionary Product Restores and Enhances Natural Flavors By Jana Pijak | Published 2016-09-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/wine-purifier References: [ullowine](https://ullowine.com/products/ullo-wine-purifier) The Üllo wine purifier is a sulfite-removing filter that can be fitted over any [standard wine glass](https://www.trendhunter.com/trends/sommelier-pro-collection) with ease. The revolutionary product aims to rid wine of the popular preservative which can often alter the flavor profiles of a particular blend's or act as the source of headaches for drinkers. Made from BPA-free materials, the Üllo [wine purifier is sleek, compact](https://www.trendhunter.com/trends/water-filter-tumbler) and most importantly convenient for users. The product is also affordably priced at $79.99, dishwasher-safe and features the brand's trademarked' Selective Sulfite Capture technology which is said to "restore wine's natural taste." In addition to enhancing the natural flavors of red and white blends, this purifying product is also sold alongside a travel bag as well as a display case that prevents drips while capturing access liquid. Additionally, wine lovers can also purchase Üllo's [custom carafe and decanter](https://www.trendhunter.com/trends/vogelsang-wine-pump) on the brand's website. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Key Themes Behind This Trend - **Sulfite-removing Filters:** Disruptive innovation opportunity: Develop advanced filtration systems that remove sulfites from beverages to enhance natural flavors. - **Portable Wine Accessories:** Disruptive innovation opportunity: Create convenient and lightweight accessories that allow wine enthusiasts to enjoy their favorite beverages on the go. - **Smart Wine Decanter:** Disruptive innovation opportunity: Design a technologically advanced decanter that can enhance the taste and aroma of wine. ### Where This Applies - **Wine Accessories:** Disruptive innovation opportunity: Combine technology and design to create innovative wine accessories that enhance the overall drinking experience. - **Beverage Filtration:** Disruptive innovation opportunity: Develop advanced filtration systems for various beverages to improve taste and remove unwanted elements. - **Travel & Leisure:** Disruptive innovation opportunity: Create products and services that cater to wine enthusiasts during their travels, providing convenient and enjoyable experiences. ## Related on Trend Hunter - [Wine-Preserving Wands](https://www.trendhunter.com/trends/ullo-uno-wine-purifying-wands.md) - [Anti-Hangover Wine Purifiers](https://www.trendhunter.com/trends/purewine-wand.md) - [Magnetic Spirit Filters](https://www.trendhunter.com/trends/pouravida.md) - [Sustainably-Made Clean Wines](https://www.trendhunter.com/trends/usual-wines.md) - [Flavor Preservation Wine Openers](https://www.trendhunter.com/trends/coravin-timeless-three-sl.md) - [Wine Top Vacuum Seals](https://www.trendhunter.com/trends/zoenox.md) - [Single-Serve Wine Systems](https://www.trendhunter.com/trends/coravin-vinitas.md) - [Space-Saving Wine Glasses](https://www.trendhunter.com/trends/the-splitglass.md) - [Swedish-Engineered Water Purifiers](https://www.trendhunter.com/trends/aarke-purifier.md)