# Shopping Sommelier Apps The Xvalues Platform Educates Consumers on the How-to's of Wine Purchasing By M | Published 2016-02-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wine-purchasing References: [apps.winespectator](http://apps.winespectator.com/xvalues/) & [itunes.apple](https://itunes.apple.com/ca/app/xvalues-value-wines-by-wine/id1060720014?mt=8&ign-mpt=uo=4) Wine purchasing can be intimidating for many consumers that feel overwhelmed by the knowledge and variety that heavily integrated into the history of the libation. The Xvalues Value Wines app by [Wine Spectator](https://www.trendhunter.com/trends/marks-and-spencer-3) is a platformed designed to help consumers while [shopping for wine](https://www.trendhunter.com/trends/jessup-cellars) by making the field simpler and much more accessible to the masses. The app features detailed product descriptions, price points and location of make to help consumers pick the perfect wine for every occasion. The Xvalues app is an ideal place to both [beginner and wine experts](https://www.trendhunter.com/trends/masterclass-guide-to-wine) to revert back to when shopping around for a bottle. The app lets users search for wine based on prices, where they were made and type. In addition, each bottle features a detailed description of flavor and taste for added information. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 38% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Wine Shopping Apps:** Opportunity for apps that simplify and educate consumers on wine purchasing. - **Customized Recommendations:** Opportunity for personalized wine recommendations based on user preferences. - **In-store Assistance:** Opportunity for apps that provide in-store guidance to help consumers choose the right wine. ### Where This Applies - **Wine Industry:** Disruptive innovation opportunity for wineries to leverage apps and create a more streamlined wine purchasing experience. - **Technology Industry:** Opportunity for tech companies to develop innovative wine shopping apps and platforms for consumers. - **Retail Industry:** Disruptive innovation opportunity for retailers to integrate wine shopping apps into their stores and enhance the customer experience. ## Related on Trend Hunter - [AI-Recommended Wine Apps](https://www.trendhunter.com/trends/sippd.md) - [Personalized Wine Recommendation Apps](https://www.trendhunter.com/trends/personalized-wine-recommendation-app.md) - [Interactive Wine Platforms](https://www.trendhunter.com/trends/sharevino.md) - [AI Wine Investors](https://www.trendhunter.com/trends/vinovest.md) - [Wine Intelligence Tools](https://www.trendhunter.com/trends/firstleaf-ai.md) - [AI-Powered Wine Finders](https://www.trendhunter.com/trends/marks-and-spencer-3.md) - [Customizable Wine Investment Platforms](https://www.trendhunter.com/trends/wine-investment-platform.md) - [Digital Mixology Guides](https://www.trendhunter.com/trends/digital-mixology.md) - [Value-Based Shopping Apps](https://www.trendhunter.com/trends/veebs.md)