# Deliciously Sweet Wine Pairings [yellow tail]’s PURE BRIGHT Range Enhances Culinary Experiences By Kalin Ned | Published 2021-09-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wine-pairings1 References: [yellowtailpurebright](https://www.yellowtailpurebright.com/recipes/fruit-cookie-pizza-with-maple-ricotta-cream/) Deliciously innovative wine pairings are coming from the beloved Australian brand [[yellow tail](https://www.trendhunter.com/trends/yellow-tail-x-dominos)]. Most recently, the company launched an incredibly satisfying collection called PURE BRIGHT. Consisting of three premium, affordable, gluten-free, low-carb, and low-calorie wines—the PURE BRIGHT Chardonnay, the PURE BRIGHT [Pinot Grigio](https://www.trendhunter.com/trends/light-sauvignon-blanc), and the PURE BRIGHT Sauvignon Blanc—the alcoholic beverages are not only a lightweight and guilt-free indulgence but they lend themselves well to various culinary adventures, as well. On [yellow tail]'s website, one can browse a number of recipes. The Fruit Cookie Pizza with Maple Ricotta Cream certainly stands out. Highlighted as a simple summertime dessert, the brand recommends its PURE BRIGHT Sauvignon Blanc to enhance the experience. For colder months, the [yellow tail] PURE BRIGHT Pinot Grigio and Chardonnay pair superbly with traditional pizza—whether homemade or storebought. Image Credit: [yellow tail] ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 14% | Activity: 13% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Low-calorie Alcoholic Beverages:** There is a disruptive innovation opportunity for companies to create low-calorie alcoholic beverages that do not compromise flavor or quality, which would appeal to calorie-conscious consumers. - **Wine and Food Pairing Guides:** Companies can create wine and food pairing guides as an innovative way of enhancing culinary experiences and increasing wine consumption. - **Premium Affordable Wine Collections:** There is a disruptive innovation opportunity for companies to create premium affordable wine collections that tap into the growing demand for high-quality yet affordable products. ### Where This Applies - **Alcoholic Beverage Industry:** Companies in the alcoholic beverage industry can innovate by creating more low-calorie options that are flavorful and affordable. - **Hospitality Industry:** Restaurants and hotels in the hospitality industry can offer wine and food pairing guides to enhance customers' dining experience and increase wine sales. - **Online Retail Industry:** Online retailers can tap into the growing demand for premium affordable wine collections by offering a wide range of high-quality yet affordable products. ## Related on Trend Hunter - [Pizza-Friendly Red Wines](https://www.trendhunter.com/trends/dominos-red-blend.md) - [Unconventional Pizza Pairings](https://www.trendhunter.com/trends/yellow-tail-x-dominos.md) - [Holiday-Focused Wine Pairings](https://www.trendhunter.com/trends/seasonal-guide-to-wine-pairing.md) - [Refreshing Light-in-Alcohol Wines](https://www.trendhunter.com/trends/lightinalcohol-wines.md) - [Food-Friendly Wine Pairings](https://www.trendhunter.com/trends/pernod.md) - [Boxed Low-ABV Wines](https://www.trendhunter.com/trends/bota-box-breeze.md) - [Pizza-Paired Tomato Wines](https://www.trendhunter.com/trends/tomato-wine.md) - [Low-Cal Fresh White Wines](https://www.trendhunter.com/trends/fresh-vine-wine.md) - [Fruit-Forward Low-Calorie Wines](https://www.trendhunter.com/trends/lowcalorie-wines.md)