# Topographic Wine Packaging The Waddesdon Wine Rothschild Collection Features a Map Design By M | Published 2013-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wine-packaging References: [thedieline](http://www.thedieline.com/blog/2013/5/7/waddesdon-wine-rothschild-collection.html) & [paulbelford](http://paulbelford.com/) If you're a consumer that's attracted to products with a creative design, this Waddesdon Wine: Rothschild Collection hand-drawn map wine packaging will definitely delight your eyes. Created by Paul Belford from the UK, this wine packaging takes inspiration from colorful topographic maps. The Waddesdon Wine: Rothschild Collection packaging features a map of the Waddesdon Wine estate in a colorful, old-school hand-drawn map. This packaging design really captures the Waddesdon Wine country feel with a detailed and vibrant layout of the Waddesdon Wine's scenic estate, routes and buildings. The map design was then printed on rectangular newspaper-like paper and wrapped around the bottles. The [wrap-style packaging](https://www.trendhunter.com/trends/mud-house-mini-box) is not only less wasteful, but also gives a feel that this [expensive bottle of wine](https://www.trendhunter.com/trends/the-prisoner-red-blend) was just purchased at a nearby crowded city market. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 78% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Creative Wine Packaging:** Incorporate unique and hand-drawn designs on wine packaging to appeal to consumers who are attracted to creative and aesthetic designs. - **Map-inspired Packaging:** Using maps as a design inspiration on wine packaging is an opportunity to create a unique and authentic product for consumers interested in the history and origins of the wine. - **Sustainable Wine Packaging:** Implementing eco-friendly packaging, such as wrap-style packaging, on wine bottles is a trend that aligns with consumers' growing concern for the environment. ### Who This Affects Most - **Wine Industry:** The wine industry can take advantage of creative and map-inspired packaging designs to differentiate their products and attract new customers. - **Design Industry:** Creating unique and hand-drawn wine packaging designs inspired by maps is an opportunity for designers to showcase their creativity and cater to consumers interested in creative and aesthetic products. - **Packaging Industry:** Developing sustainable packaging options, such as wrap-style packaging, for the wine industry is a way for packaging companies to align with consumers' growing eco-friendly values and attract wine industry clients looking for sustainable packaging solutions. ## Related on Trend Hunter - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Supercar-Inspired Wine Bottles](https://www.trendhunter.com/trends/taron-wine-bottle-designs.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Wine-Developed Packaging Photography](https://www.trendhunter.com/trends/developed-through-time.md) - [Elegant Rum Packaging Designs](https://www.trendhunter.com/trends/zacapa-rum.md)