# Provincial Wine Packaging This Charming Wine Packaging Design is Perfect for Lazy Summer Picnics By Farida Helmy | Published 2014-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wine-packaging-design References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/06/de-mesa-wine.html) & [grantipo](http://grantipo.com) Cheaper wines always tend to have equally cheap designs, but that doesn't need to be the case as this whimsical and provincial wine packaging design proves. The De Mesa Wine is a table wine that channels lazy days in overgrown maze fields with a picnic basket full of Brie cheese and French baguette bread and a loved one on a Sunday afternoon. That is the whole point of good branding and packaging: it creates a story to every customer, in the case of De Mesa Wine, it's a European picnic on a warm summer day. Taking a super simple and minimalist approach when it came to the wine packaging design, Spanish design agency Grantipo Branding & Packaging did a beautiful job creating a dreamy visual identity using a limited color palette. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 10% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Whimsical Packaging Design:** This trend highlights the use of whimsical packaging design to create a storytelling experience for customers. - **Minimalist Packaging Design:** This trend emphasizes the use of minimalist packaging design to create a dreamy visual identity. - **Cheap Wine Design Upgrade:** This trend focuses on the upgrade of design for cheaper wines, allowing them to have more sophisticated and appealing packaging. ### Who This Affects Most - **Wine Packaging Industry:** This industry can explore the use of whimsical and minimalist design elements to enhance the packaging of their products. - **Food and Beverage Industry:** This industry can adopt the trend of storytelling through packaging design to enhance the overall customer experience. - **Branding and Packaging Industry:** This industry can tap into the opportunity of upgrading the design of cheaper products to create more visually appealing and marketable packaging solutions. ## Related on Trend Hunter - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md) - [Chic Boxed Wines](https://www.trendhunter.com/trends/wine-in-a-box.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Reduced Glass Wine Packaging](https://www.trendhunter.com/trends/isla-negra-wine-bottle-packaging.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Sustainable Natural Wine Boxes](https://www.trendhunter.com/trends/sustainable-natural-wine.md)