# Expressionist Vino Branding This Wine Packaging Concept Design is Urban and Creative By Farida Helmy | Published 2014-06-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wine-packaging-concept-design References: [rosie-gopaul](http://www.rosie-gopaul.com/) & [behance.net](http://www.behance.net/RosieGopaul) Just looking at this wine packaging concept design makes me want to take the day off and spend it by a sleek pool on an urban rooftop patio with a glass of red wine from Messy Masters Vineyard. The work of Vancouver-based student designer Rosie Gopaul, the Messy Masters Vineyard wine packaging concept design is so beautifully put together in a way that is not the norm in [visual identity and packaging design](https://www.trendhunter.com/trends/simon-porte-jacquemus). The young designer cleverly created the design to pay homage to three [famous New York expressionist artists](https://www.trendhunter.com/trends/anish-kapoor2) Jackson Pollock, Franz Kline and Clyfford Still. “Each expresses its own artist’s personality and their own emotional artistic flair — as abstract expressionism is used to assert personal thoughts and feelings,” says Gopaul. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 17% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Abstract Expressionist Packaging:** Disruptive innovation opportunity: Explore unique packaging designs inspired by art movements to create a strong visual identity for products. - **Urban Rooftop Lifestyle:** Disruptive innovation opportunity: Develop products and services that cater to the growing trend of urban rooftop leisure, such as rooftop bars and pools. - **Creative Wine Branding:** Disruptive innovation opportunity: Apply creative and unconventional branding strategies to stand out in the competitive wine industry. ### Industries Being Reshaped - **Packaging Design:** Disruptive innovation opportunity: Introduce innovative designs and materials to revolutionize packaging in various industries. - **Hospitality and Leisure:** Disruptive innovation opportunity: Provide unique experiences and amenities for urban rooftop spaces, targeting the growing demand for urban leisure activities. - **Wine and Alcohol:** Disruptive innovation opportunity: Experiment with unconventional branding approaches and artistic collaborations to appeal to new and younger wine consumers. ## Related on Trend Hunter - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Abstract Artwork Champagne Branding](https://www.trendhunter.com/trends/dom-prignon-and-jeanmichel-basquiat.md) - [Art-Covered Sparkling Wines](https://www.trendhunter.com/trends/desiderio-n1-limited-edition-art-bottles.md)