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# Table-Inspired Wine Labels
Clever Wine Labels from Rethink Communications

By Toni Marie | Published 2010-08-29 | Updated 2010-08-31 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/wine-labels-from-rethink-communications
References: [lovelypackage](http://lovelypackage.com/rethink-table-wine/) & [flickr](http://www.flickr.com/photos/jeffharrison/4927046486/in/photostream)

Rethink communications designed this promotional campaign, called 'Table Wines,' to promote its package design capabilities. Each wine label focuses on a particular variety of table, providing future clients a taste of Rethink's personality, philosophy and sense of humor.

These wine labels from Rethink communications are awesome because they emphasize the product rather than the label. While Rethink's wine labels remain a [packaging art concept](https://www.trendhunter.com/trends/legitimate-you), it would be great to see these designs produced.

**Implications** - DIG DEEPER

With so many similar products in the marketplace, it's often difficult for consumers to make a purchase decision. Products that flaunt [uniquely designed packaging](https://www.trendhunter.com/trends/mullet) have the advantage of standing out against their competitors.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 52% | Activity: 57% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Unique Packaging Design:** Opportunity to disrupt the packaging industry by creating uniquely designed packaging that stands out in the marketplace.
- **Emphasizing Product Over Label:** Opportunity to disrupt the branding industry by focusing on showcasing the product itself instead of relying solely on the label design.
- **Promotional Campaigns as Art Concepts:** Opportunity to disrupt the advertising industry by creating promotional campaigns that serve as art concepts, capturing consumers' attention and leaving a lasting impression.

### Industries Being Reshaped

- **Packaging:** Opportunity for disruptive innovation in the packaging industry to create designs that make products stand out in the marketplace.
- **Branding:** Opportunity for disruptive innovation in the branding industry to shift focus from label design to emphasizing the product itself.
- **Advertising:** Opportunity for disruptive innovation in the advertising industry by creating promotional campaigns that serve as art concepts, capturing consumers' attention and leaving a lasting impression.

## Related on Trend Hunter

- [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md)
- [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md)
- [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md)
- [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md)
- [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md)
- [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md)
- [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md)
- [Wine-Catered Vibrant Artful Tables](https://www.trendhunter.com/trends/wine-table.md)
- [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md)