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# Mad Libs-Like Wine
Natasha Shubaly’s Wine Kit Combines Wine and Mad Libs

By Laura McQuarrie | Published 2013-07-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/wine-kit
References: [lovelypackage](http://lovelypackage.com/student-work-natasha-shubaly/) & [natashashubaly](http://www.natashashubaly.com/)

This wine kit by Natasha Shubaly is an amusing way to make you feel better. The packaging is a hybrid between [boxed wine](https://www.trendhunter.com/trends/jam-shed-shiraz) and Mad Libs, which makes for a winning combination.

The interactive boxes have a blank space for people to write about what issue they want to “get over,” or “celebrate.” The one-week wine kit’s numbered boxes also have fill-in-the-blanks for each day to check in on how the consumer is feeling. The product’s ability to be tailored is a great way to customize an experience.

This would make a great get-well gift to show a friend that you care. The therapeutic properties of wine in conjunction with [spilling your feelings](https://www.trendhunter.com/trends/glass-and-words) through silly Mad Libs will have you feeling better in no time at all.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 83% | Activity: 92% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Interactive Packaging:** Combining wine and Mad Libs in interactive packaging creates a unique and engaging consumer experience.
- **Personalization:** The ability to customize the wine kit experience by writing about personal issues or celebrations adds a personal touch for consumers.
- **Therapeutic Products:** The combination of wine and the therapeutic aspect of expressing emotions through Mad Libs creates a unique product that can help people feel better.

### Industries Being Reshaped

- **Wine and Beverage:** The wine industry can explore innovative ways to package and market their products to create more engaging experiences for consumers.
- **Gifting:** The gifting industry can tap into the idea of combining unique elements, such as wine and interactive packaging, to create thoughtful and personalized gifts.
- **Wellness and Self-care:** The wellness industry can incorporate the therapeutic properties of wine and the expression of emotions in their products or services for a holistic approach to self-care.

## Related on Trend Hunter

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- [Wine-Inspired Gift Boxes](https://www.trendhunter.com/trends/wine-down-gift-set.md)
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- [Coastal Wine Kits](https://www.trendhunter.com/trends/seaside-tasting-wine-kit.md)
- [Wine-Branded Adult Party Games](https://www.trendhunter.com/trends/would-you-dare.md)
