# Alcohol-Infused Frozen Treats Wine Ice Cream by Mercer's Dairy May Get Some Light Drinkers Buzzed By Elise Ying-Hei Ho | Published 2012-12-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wine-ice-cream References: [incrediblethings](http://www.incrediblethings.com/food/double-whammy-wine-ice-cream/) & [mercersdairy](http://www.mercersdairy.com/) American-based company Mercer's Dairy focuses on uncorking the classy wines and transforming them into creamy desserts like the company's wine ice cream. Available in popular flavors like Red Raspberry Chardonnay, Cherry Merlot, Port, [Chocolate Cabernet](https://www.trendhunter.com/trends/chocolatecovered-strawberry-cream-ice) and Peach White Zinfandel, Mercer's dairy infuses fancy wines with traditional dessert items like chocolate and fruit, creating a fine concoction of elegant balance in its silky soft ice cream. While this wine ice cream is a dessert, consumers should be warned that the wine ice cream does, in fact, [around 5% in alcohol content](https://www.trendhunter.com/trends/butterlight-chardonnay), which means that light drinkers may actually get buzzed or even tipsy after eating this and depending on how much some plan to pile on top of those fluffy waffles, driving after this may not be a good idea. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 19% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Alcohol-infused Desserts:** Opportunity for creating innovative and sophisticated desserts by combining alcoholic beverages with traditional sweet treats. - **Gourmet Ice Cream:** Disruptive potential in infusing high-quality ingredients, such as wine, into ice cream, elevating the taste and experience for consumers. - **Alcoholic Snacks:** The trend of incorporating alcohol into snack foods presents an opportunity to create unique and indulgent treats for adult consumers. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore innovative ways to combine alcoholic beverages with traditional food products to cater to adult consumers seeking unique experiences. - **Alcoholic Beverages:** Alcohol producers can expand their product offerings by collaborating with dessert manufacturers to create alcohol-infused treats that appeal to a wider consumer base. - **Hospitality and Entertainment:** Restaurants, bars, and entertainment venues can enhance their menus and offerings by incorporating alcohol-infused desserts or snacks, providing a novelty experience for their guests. ## Related on Trend Hunter - [Boozy Ice Creameries](https://www.trendhunter.com/trends/ice-creamery.md) - [Martini-Flavored Ice Creams](https://www.trendhunter.com/trends/martini-flavored-ice-cream.md) - [Alcohol-Infused Sorbets](https://www.trendhunter.com/trends/spiked-cocktail-sorbet.md) - [Sake-Infused Ice Creams](https://www.trendhunter.com/trends/sake-ice-cream.md) - [Boozy Sugar-Free Ice Creams](https://www.trendhunter.com/trends/christmas-ice-creams.md) - [Spiked Alcoholic Ice Creams](https://www.trendhunter.com/trends/spiked-root-beer-float-ice-cream.md) - [Boozy Tropical Ice Creams](https://www.trendhunter.com/trends/tipsy-scoop-100-coconuts.md) - [Lemonade-Infused Ice Cream Sandwiches](https://www.trendhunter.com/trends/summer-shandwich.md) - [Lemonade-Infused Wines](https://www.trendhunter.com/trends/lemonade-stand-at-main-vine.md)