# Cathartic Wine Hotlines MOVO's 1-833-3-SCREAM-4-WINE Gives Moms a Place to Vent By Laura McQuarrie | Published 2020-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wine-hotline References: [prnewswire](https://www.prnewswire.com/news-releases/movo-wine-spritzers-launches-a-mothers-day-venting-hotline-for-moms-who-are-over-2020-301054998.html) & [movotime](http://www.movotime.com) Although life has looked a little different for weeks now, this is only adding to feelings of frustration, uncertainty, isolation and worry, and to recognize that people are feeling a lot of things during this time, MOVO created a wine hotline for moms. The modern, [100-calorie MOVO Wine Spritzers](https://www.trendhunter.com/trends/svelte-wine) are touted as "a judgment-free modern take on vino" and the brand is opening a hotline that also offers a judgement-free place for moms to vent their aggravations. By calling 1-833-3-SCREAM-4-WINE, worn-out moms are invited to have a "quaranscream" and take the opportunity to [win wine spritzers](https://www.trendhunter.com/trends/wine-country-quest) from the brand. The brand's hotline conveys its lighthearted and fun approach to wine and especially speaks to [moms who know that Mother's Day](https://www.trendhunter.com/trends/moms-week) will look a little different than usual this year. Image Credit: MOVO ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 56% | Activity: 78% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Wine Hotlines:** Creating hotlines for specific groups, such as moms, to provide emotional support and a place to vent frustrations. - **Judgment-free Spaces:** Developing platforms or services that offer a non-judgmental environment for individuals to express their emotions and seek support. - **Lighthearted Marketing:** Employing humor and playful approaches in marketing strategies to connect with consumers during challenging times. ### Sectors Adopting This - **Wine Industry:** Exploring opportunities to create unique experiences or services that cater to specific consumer segments, such as creating wine hotlines for different target groups. - **Mental Health Industry:** Developing innovative platforms or apps that provide emotional support and safe spaces for people to express their feelings and seek solace. - **Marketing and Advertising Industry:** Finding ways to incorporate humor and lightheartedness into brand campaigns, especially during challenging times, to engage and connect with consumers. ## Related on Trend Hunter - [Mom-Themed Holiday Cocktails](https://www.trendhunter.com/trends/mom-water-1.md) - [Wine-Pairing Tiplines](https://www.trendhunter.com/trends/coppola-wine-pizzaline.md) - [Fun-Filled Holiday Hotlines](https://www.trendhunter.com/trends/twistmas-hotline.md) - [Parent-Friendly Wines](https://www.trendhunter.com/trends/kidfresh-reserve.md) - [First-to-Market Hot Rosés](https://www.trendhunter.com/trends/hot-ros.md) - [Co-Branded Mother's Day Products](https://www.trendhunter.com/trends/the-happy-can.md) - [Humorous Mother's Day Campaigns](https://www.trendhunter.com/trends/gift-glow-up-shop.md) - [Fruit-Infused Vodka Waters](https://www.trendhunter.com/trends/fruit-infused-vodka-water.md) - [Single Serve Wine Brands](https://www.trendhunter.com/trends/maie-wines.md)