# Rural Vinyard Hotels The Torre De Palma Wine Hotel Received an Extension and Upgrade By Vasiliki Marapas | Published 2015-01-31 | World Source: Trend Hunter, https://www.trendhunter.com/trends/wine-hotel References: [dezeen](http://www.dezeen.com/2015/01/30/joao-mendes-ribeiro-torre-de-palma-wine-hotel-portugal/) & [torredepalma](http://www.torredepalma.com/PT/) João Mendes Ribeiro opted for a material palette of raw concrete and timber when designing an extension for the Torre De Palma Wine Hotel, a beautiful accommodation located in rural Portugal. Ribeiro's boxy volumes were capped with white gabled roofs, borrowing from the architecture of [traditional Portuguese farm buildings](https://www.trendhunter.com/trends/delfyd-farmhouse). The key difference between the hotel's roofs and those of a traditional Portuguese farm house lies in the fact that the former was made from cast concrete. The extension was designed to provide extra bedrooms, as well as a [concrete-lined spa](https://www.trendhunter.com/trends/balnea-spa), to the existing facilities. Ribeiro made special note of the character of the other buildings, which feature white walls and [terracotta roof tiles](https://www.trendhunter.com/trends/further-hotel), so as to ensure his design blended seamlessly. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 60% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Rural Wine Hotels:** The rise of rural wine hotels is creating opportunities for architects and designers to incorporate traditional local architectural features with modern materials and design elements. - **Raw Material Palette:** The use of raw concrete and timber as a material palette is becoming increasingly popular in the hotel industry as it creates a unique and modern design aesthetic. - **Concrete-lined Spas:** The addition of concrete-lined spas in hotel extensions is becoming a popular way to enhance guest experiences and create a modern and sleek design element. ### Who This Affects Most - **Hospitality:** The hospitality industry can capitalize on the rise of rural wine hotels, incorporating local materials and design elements to create unique guest experiences. - **Architecture:** The architecture industry can take advantage of the demand for unique rural wine hotels by designing extensions that incorporate traditional local architectural features with modern materials and design elements. - **Design:** The design industry has the opportunity to create a unique and modern design aesthetic in rural wine hotels by using a raw material palette and incorporating design elements such as concrete-lined spas. ## Related on Trend Hunter - [Purpose-Built Terraced Wineries](https://www.trendhunter.com/trends/quinta-de-adorigo.md) - [Warm Tonal Earthy Hotels](https://www.trendhunter.com/trends/aethos-ericeira.md) - [Zig-Zagged Vacation Villas](https://www.trendhunter.com/trends/pura-comporta.md) - [Refurbished Rural Tuscan Farmhouses](https://www.trendhunter.com/trends/ricupaglia.md) - [Minimal Cork Residences](https://www.trendhunter.com/trends/atelier-local-house.md) - [Modernized 1960s Villas](https://www.trendhunter.com/trends/castelli-romani.md) - [Transformed Rural Timber Barns](https://www.trendhunter.com/trends/fienile-n.md) - [Traditional Stone Farmhouse Extensions](https://www.trendhunter.com/trends/studio-bressan.md) - [Stone Foundation Hotel Expansions](https://www.trendhunter.com/trends/las-pajareras.md)