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# Curved Bottle Perches
Rose & Fitzgerald's Wine Holder Design Dramatically Shows Off a Bottle

By Laura McQuarrie | Published 2014-09-25 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/wine-holder-design
References: [fancy](http://fancy.com/things/495826628283205320/Paint-Dipped-Mugavu-Wood-Wine-Holder-by-Rose-) & [toms](http://www.toms.com/rose-and-fitzgerald-paint-dipped-mugavu-wood-wine-holder/p)

This wine holder design by [Rose & Fitzgerald](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy) has an unusual shape that precariously holds a bottle of wine in mid air, upside down. The paint-dipped perch was made by hand by a Ugandan artisan, which makes each [wine bottle holder](https://www.trendhunter.com/trends/puffin-drinkware) a little bit different, especially since the wood grains naturally vary from piece to piece.

The Mugavu wood was locally sourced and then dipped in a coat of paraffin-free paint that matches TOMS' branding, which is appropriate considering the [wooden wine holder](https://www.trendhunter.com/trends/aw030001na) is sold on its online store. As well as having a unique shape that would definitely make it a conversation piece, the care that goes into making it is also worth sharing.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 53% | Activity: 47% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### Why This Trend Is Growing

- **Handcrafted Wine Holders:** The rise in popularity of handcrafted wine holders creates opportunities for artisans and businesses to showcase unique designs and cater to niche markets.
- **Upside-down Wine Display:** The trend towards displaying wine bottles upside-down creates opportunities for innovative bottle holder designs that add an element of surprise and visual interest.
- **Local and Sustainable Materials:** The focus on local and sustainable materials increases opportunities for businesses to incorporate eco-friendly practices and appeal to environmentally conscious consumers.

### Industries Being Reshaped

- **Artisanal Home Decor:** The artisanal home decor industry can take advantage of the trend towards handcrafted wine holders to offer unique and artistic designs that cater to a niche market.
- **Wine Accessories:** Wine accessory companies can leverage the trend towards upside-down wine bottle displays to create innovative bottle holder designs that stand out from competitors.
- **Sustainable Retail:** Retail businesses that prioritize local and sustainable materials can appeal to eco-friendly consumers by incorporating products like the locally-sourced and painted Mugavu wood wine holder by Rose & Fitzgerald.

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