# Wine-Like Water Drinks O.Vine's Wine Grape-Infused Water Comes in Designer 700ml Bottles By Laura McQuarrie | Published 2020-02-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wine-grapeinfused-water References: [prnewswire](https://www.prnewswire.com/news-releases/non-alcoholic-ovine-taps-sober-curious-movement-301007397.html) & [o-vine](http://www.o-vine.com/) O.Vine specializes in the creation of wine grape-infused water, appealing to a growing number of consumers who are looking for sophisticated and flavorful alternatives to alcohol. As well as offering its products in personal 350-milliliter bottles, the brand is introducing a new line of 700-milliliter bottles to further its reach to [sober curious consumers](https://www.trendhunter.com/trends/st-buena-vida). For the first time in decades, there's been a [decrease in the sale of wine](https://www.trendhunter.com/trends/svelte-wine), especially as people are looking for drinks that are novel and full of better-for-you benefits. These larger designer bottles are set to be introduced throughout the United States at health food retailers, high-end restaurants, private jet services and hotels. The colorful wine grape-infused water is full of antioxidant-rich upcycled wine grape skins and seeds, and is available in varieties that offer a completely [alcohol-free experience](https://www.trendhunter.com/trends/relax-alcohol-removed-wines) that reminds of either red or white wine. Image Credit: O.Vine ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 40% | Activity: 65% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Alcohol-free Beverages:** Opportunity for the market to cater to an increasing number of consumers looking for sophisticated non-alcoholic drinks. - **Flavored Water:** A growing trend of consumers seeking water drinks with flavorful alternatives. - **Upcycling:** An opportunity to reduce waste and create new products by repurposing unused wine grape skins and seeds. ### Industries Being Reshaped - **Beverage Industry:** Opportunity to create new types of non-alcoholic flavored drinks that appeal to sober curious consumers. - **Hospitality Industry:** Opportunity to serve upmarket non-alcoholic drinks at high-end restaurants, private jet services, and hotels. - **Wine Industry:** Opportunity to reduce waste by upcycling unused wine grape skins and seeds to create new products. ## Related on Trend Hunter - [Alcohol-Free European Wines](https://www.trendhunter.com/trends/vintense.md) - [Non-Alcoholic Spritzers](https://www.trendhunter.com/trends/weekday-vibes.md) - [Mini Alcohol-Removed Wines](https://www.trendhunter.com/trends/alcohol-removed-wines.md) - [Non-Alcoholic Fermented Wines](https://www.trendhunter.com/trends/three-spirits.md) - [Lightweight Eco Wine Bottles](https://www.trendhunter.com/trends/fitvine.md) - [Reusable Aperitif Bottles](https://www.trendhunter.com/trends/ghia.md) - [Traceable Non-Alcoholic Wines](https://www.trendhunter.com/trends/studio-null.md) - [Upcycled Grape Drinks](https://www.trendhunter.com/trends/verjus.md) - [Functional Alcohol-Free Wines](https://www.trendhunter.com/trends/fitvine-free.md)