# Macho Vino Goblets The Wine Grail is a Beverage Glass for Beer-Lovers By Gil Cohen | Published 2012-12-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wine-grail References: [incrediblethings](http://www.incrediblethings.com/home/strong-enough-for-a-beer-but-made-for-a-wine/) & [shop.coolmaterial](http://shop.coolmaterial.com/products/wine-grail) If you are a manly man who likes to make sure they do all things in as macho a way as possible than the Wine Grail is for you. This is no delicate vino glass for dainty hands, this is a drinking man's goblet. Holding up to 10 oz of liquid, this cup is shaped like a [pint of beer](https://www.trendhunter.com/trends/chocolate-chalices) so you can feel as comfortable holding it at a dinner party as you would a glass of beer at a bar. The inside, however, has the same curvy shape of a regular wine glass, so that you can enjoy your wine as it still releases it's full [flavor palette and aroma](https://www.trendhunter.com/trends/wine-personality-test). The Wine Grail is the beer-lover's wine glass. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 17% | Activity: 23% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Manly Goblets:** There is a trend of creating beverage glasses that cater to a more masculine aesthetic, providing a disruptive innovation opportunity for companies to target a specific consumer segment. - **Hybrid Drinkware:** The combination of beer pint-shaped cups with the curvy inside of a regular wine glass is a trend that offers a unique and versatile drinking experience, presenting a disruptive innovation opportunity for companies to create innovative drinkware products. - **Embracing Masculinity:** The Wine Grail taps into a trend of embracing traditional masculine qualities, offering a disruptive innovation opportunity for companies willing to challenge stereotypes in beverage consumption. ### Industries Being Reshaped - **Drinkware:** The trend of creating manly goblets and hybrid drinkware presents a disruptive innovation opportunity for the drinkware industry to cater to diverse consumer preferences. - **Alcohol:** The Wine Grail's beer-lover's wine glass showcases a disruptive innovation opportunity for the alcohol industry to market wine to traditional beer consumers, expanding their target audience. - **Home Decor:** The trend of manly goblets and hybrid drinkware in the context of the Wine Grail presents a disruptive innovation opportunity for the home decor industry to provide unique and masculine beverage accessories. ## Related on Trend Hunter - [Space-Saving Wine Glasses](https://www.trendhunter.com/trends/the-splitglass.md) - [Dedicated Craft Cocktail Glasses](https://www.trendhunter.com/trends/hybrid-cocktail-glass.md) - [Deceptive Stout Glasses](https://www.trendhunter.com/trends/schneaky-espresso-martini.md) - [Insulated Campsite Beer Steins](https://www.trendhunter.com/trends/big-grip-beer-stein.md) - [Unbreakable Wine Glasses](https://www.trendhunter.com/trends/unbreakable-wine-glass.md) - [Self-Measuring Cocktail Glasses](https://www.trendhunter.com/trends/elevated-craft-hybrid-cocktail-glass.md) - [Five-Sided Unique Whiskey Glasses](https://www.trendhunter.com/trends/unique-whiskey-glass.md) - [Ultra-Heavy Mugs](https://www.trendhunter.com/trends/oceanus-brass-tankard.md) - [Stackable Chalice Glasses](https://www.trendhunter.com/trends/cali.md)