# Interactive Wine Tables Graphene 3D Lab and Ideum Elevate Wine Experiences with Technology By Laura McQuarrie | Published 2016-01-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wine-experiences References: [3dprint](http://3dprint.com/116597/graphene-3d-ideum-wine/) & [ideum](http://ideum.com/creative-services/jcb-wine-tasting-experience/) In order to enhance wine experiences by making participants more aware of origins or notes, Graphene 3D Lab and Ideum teamed up to create an [interactive tasting table](https://www.trendhunter.com/trends/placemat-hightop-table) for California's JCB Wines. The JCB Wine Tasting Experience is high-tech from start to finish, involving 3D-printed wine glasses and a smart touchscreen table. When attending one of the brand's new JCB Tasting Salons, four visitors are taken on a [sensory journey of wine](https://www.trendhunter.com/trends/february-wine-tasting). The 3D-printed wine glasses themselves were developed with a capacitive technology that's able to pick up on the wine types in different glasses. With this information, when a glass of wine is placed on the surface of the table, it is able to bring up virtual image collages and notes on flavor or details on the wine-making process. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 46% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Interactive Wine Experiences:** The use of technology to create interactive wine tasting experiences that enhance awareness of origins or notes. - **3d-printed Wine Glasses:** The development of 3D-printed wine glasses equipped with capacitive technology that can detect different types of wine. - **Smart Touchscreen Tables:** The creation of smart touchscreen tables that provide virtual image collages and information on flavor and wine-making processes when a glass of wine is placed on the surface. ### Who This Affects Most - **Wine Industry:** The use of interactive wine experiences and 3D-printed wine glasses in wine tastings and wineries. - **Technology Industry:** The development of new technologies such as capacitive technology for wine glasses and smart touchscreen tables. - **Hospitality Industry:** The implementation of interactive tasting tables in wine-focused establishments like JCB Tasting Salons. ## Related on Trend Hunter - [Interactive Wine Platforms](https://www.trendhunter.com/trends/sharevino.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [Interactive AI Sommeliers](https://www.trendhunter.com/trends/ai-sommelier.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Gamified Wine Labels](https://www.trendhunter.com/trends/ar-wine-packaging.md) - [Gamified Wine Tasting Kits](https://www.trendhunter.com/trends/card-night-tasting-experience.md) - [Immersive Wine-Inspired Games](https://www.trendhunter.com/trends/chablis.md) - [Gamified Wine Kits](https://www.trendhunter.com/trends/the-grape-detective.md)