# Racing Wine Bottles Elderton's Neil Ashmead GTS has a 6-Speed Gear Cap By Tisah Tucknott | Published 2009-07-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wine-elderton-neil-ashmead References: [fuller.au](http://www.fuller.com.au/?p=cs&c=creative&id=23) Jeremy DV Boyd of Fuller has designed a [wine bottle](https://www.trendhunter.com/trends/chloe-wine-collection) featuring a 6-speed gear stick bottle cap. The tribute wine celebrates the life of Neil Ashmead, a man who loved wine and [fast cars](https://www.trendhunter.com/trends/aston-martin-formula-one) to the fullest. The Elderton GTS Shiraz has a design featuring go-fast stripes, shark gills and a winner’s wreath neck label. Although the [wine label](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) takes a risk, there are certainly other wines out there that take labelling to another level. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 10% | Activity: 52% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Gear Stick Bottle Caps:** Disruptive innovation opportunity: Create unique and interactive packaging designs for various products, incorporating gear stick bottle caps. - **Customized Wine Labels:** Disruptive innovation opportunity: Develop personalized and creative labels for wine bottles that resonate with consumers and enhance their overall experience. - **Sport-inspired Wine Designs:** Disruptive innovation opportunity: Combine sports themes and elements in the design of wine bottles to attract sports enthusiasts and create unique branding opportunities. ### Industries Being Reshaped - **Packaging Design:** Disruptive innovation opportunity: Explore innovative packaging designs and materials to differentiate products and enhance user experiences. - **Beverage Labeling:** Disruptive innovation opportunity: Utilize advanced printing and customization technologies to create captivating and personalized labels for beverages, enhancing brand image. - **Wine Industry:** Disruptive innovation opportunity: Introduce innovative and themed wine bottle designs to attract new consumer segments and enhance brand recognition. ## Related on Trend Hunter - [Luxe Car-Inspired Bottle Designs](https://www.trendhunter.com/trends/the-macallan-horizon.md) - [Sports Car-Inspired Whiskies](https://www.trendhunter.com/trends/aston-martin-in-formula-one.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Aluminum Sparkling Wine Bottles](https://www.trendhunter.com/trends/ceci-1938.md) - [Arc-Shaped Luxe Libation Bottles](https://www.trendhunter.com/trends/arc52-the-mokume-edition.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Wine-Developed Packaging Photography](https://www.trendhunter.com/trends/developed-through-time.md) - [Luxury Limited-Edition Tequila Bottles](https://www.trendhunter.com/trends/limitededition-tequila-bottles.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md)