# Boxed Wine Backpacks Boxed Wine Brand Franzia Created a Wine-Dispensing Backpack By Laura McQuarrie | Published 2020-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wine-dispensing-backpack References: [foodandwine](https://www.foodandwine.com/news/franzia-boxed-wine-merch-clothes-bags) & [shop.franzia](https://shop.franzia.com/collections/accessories/products/franzia-box-wine-backpack) [Franzia](https://www.trendhunter.com/trends/franzia-wines) offers apparel and accessories for wine lovers in its online shop, including everything from one-piece swimsuits and lounge pants to beach towels, socks and wine-dispensing backpacks. The Franzia Box Wine Backpack invites wine lovers to bring wine wherever they go thanks to a wearable bag that includes a pour spout on the side. The backpack is the perfect size for one of Franzia's [boxed wines](https://www.trendhunter.com/trends/mini-box-wine-range), meaning that it's easier than ever to take the brand's Red, White or Blush wines on the go. The backpack is specifically designed to hold [five-liter boxes of wine](https://www.trendhunter.com/trends/le-petit-poulet-ros-boxed-wine)—each of which shares 34 glasses of wine—meaning there will be more than enough to go around during outdoor activities with a group, so long as they bring their own drinking vessels. Image Credit: Franzia Wines ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 90% | Activity: 97% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Wearable Wine Accessories:** There is an opportunity for creating innovative wearable accessories that allow wine lovers to carry and dispense wine on the go. - **Portable Wine Dispensers:** Developing portable wine dispensers that are specifically designed to hold boxed wines provides a disruptive opportunity in the beverage industry. - **Outdoor Activity-ready Wine Packaging:** Creating packaging solutions that are specifically designed for outdoor activities, such as wine backpacks, offers a disruptive innovation opportunity in the wine industry. ### Where This Applies - **Fashion Accessories:** The fashion accessories industry can capitalize on the trend of wearable wine accessories by creating stylish and functional products. - **Beverage Packaging:** The beverage packaging industry can explore the opportunity of developing portable wine dispensers that provide convenience and ease of use. - **Outdoor Recreation:** The outdoor recreation industry can benefit from the demand for outdoor activity-ready wine packaging by offering specialized products for wine enthusiasts. ## Related on Trend Hunter - [Wine-Themed Holiday Sweaters](https://www.trendhunter.com/trends/matching-holiday-sweater.md) - [Portable Boxed Wines](https://www.trendhunter.com/trends/portable-boxed-wine.md) - [Wine-Themed Pet Costumes](https://www.trendhunter.com/trends/franzia-wines-x-bark.md) - [Portable Wine Pouches](https://www.trendhunter.com/trends/medly-wine-pouches.md) - [Hydrating Wine Boxes](https://www.trendhunter.com/trends/water-and-wine.md) - [Boxed Wine Lawn Ornaments](https://www.trendhunter.com/trends/lawn-inflatablecab.md) - [Chic Boxed Wines](https://www.trendhunter.com/trends/wine-in-a-box.md) - [Outdoor Wine Experience Bundles](https://www.trendhunter.com/trends/summer-sipper.md) - [Mini Boxed Wine Products](https://www.trendhunter.com/trends/jam-shed-shiraz.md)