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# Chocolate Wine Cupcakes
These Red Velvet Cupcakes Creatively Incorporate Red Wine into the Batter

By M | Published 2015-11-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/wine-cupcake
References: [anightowlblog](http://anightowlblog.com/2015/11/red-wine-red-velvet-cupcakes.html/) & [anightowlblog](http://anightowlblog.com)

Lifestyle blog A Night Owl Blog recently revamped the traditional red velvet cupcake [baking recipe](https://www.trendhunter.com/trends/bunnie-cakes) by adding alcohol to turn these desserts into [red wine cupcakes](https://www.trendhunter.com/trends/chocolate-whipshots). The recipe creatively folds the wine into the batter to give the cupcakes their quintessential scarlet hue as well as an unexpected robust flavoring.

Traditionally [red velvet cupcakes](https://www.trendhunter.com/trends/red-velvet-milk-tea) feature beet juice or red food coloring to create the red coloring in the chocolate batter. A Night Owl Blog cleverly opts for the addition of red whine and coffee in this recipe to change up the flavoring slightly while still adding cocoa. Because the wine is baked into the cupcakes the alcohol percent is neutralized making this a great dessert for both adults and children to enjoy.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 31% | Activity: 13% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Alcohol-infused Desserts:** Disruptive innovation opportunity: Explore the potential of incorporating various types of alcohol into different dessert recipes to create unique flavor profiles.
- **Alternative Ingredients for Coloring:** Disruptive innovation opportunity: Develop natural and unconventional ingredients that can be used as coloring agents in baking, eliminating the need for artificial food coloring.
- **Creative Flavor Combinations:** Disruptive innovation opportunity: Experiment with unconventional flavor pairings in baked goods to surprise and delight consumers with unexpected taste experiences.

### Where This Applies

- **Food and Beverage:** Disruptive innovation opportunity: Combine the worlds of food and alcohol by creating new products or recipes that incorporate alcohol as a key ingredient in dishes.
- **Baking and Confectionery:** Disruptive innovation opportunity: Introduce innovative techniques and ingredients in the baking industry to create unique and enticing desserts that appeal to a wide range of taste preferences.
- **Natural Food Coloring:** Disruptive innovation opportunity: Develop and market natural food coloring alternatives for the baking and confectionery industry, catering to health-conscious consumers looking for more natural options.

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