# Wine Cellars On Wheels Chateaux Mini By Alex Covert | Published 2008-06-30 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/wine-cellar-on-wheels-mini-chateaux References: [ballerride](http://www.ballerride.com/2008/06/27/aznom-brings-on-the-booze-with-the-mini-chateaux/) & [aznom.it](http://www.aznom.it/english/prodotti/car/chateau.html) The Italian company Aznom is tricking out 12 [Mini Clubman S cars](https://www.trendhunter.com/trends/mini-paul-smith-edition) in a project called Chateau Mini. Each one is a [mobile wine cellar](https://www.trendhunter.com/trends/vinaluminum-wine-suitcase) that can hold six bottles of wine and six wine glasses. The customized cars are designed to look wooden, including a wood veneer finish, aged gaucho leather, and brownish paint throughout the interior and exterior. There will only be [12 of the Chateau Mini](https://www.trendhunter.com/trends/lexani-motorcars) created, each with a different owner. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 57% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Mobile Wine Cellars:** The trend of mobile wine cellars on wheels creates opportunities for wine enthusiasts to enjoy their favorite wines on the go. - **Customized Car Designs:** The trend of customized car designs with unique finishes and interior themes opens up innovative opportunities for personalization in the automotive industry. - **Luxury Wine Accessories:** The trend of luxury wine accessories, such as high-end wine glasses and premium wine carriers, presents disruptive innovation opportunities for companies catering to wine connoisseurs. ### Sectors Adopting This - **Automotive:** The automotive industry can explore disruptive innovation by incorporating mobile wine cellars and customized car designs to cater to niche markets of wine enthusiasts. - **Wine:** The wine industry has an opportunity to tap into the trend of luxury wine accessories and collaborate with car manufacturers to create unique wine-centric experiences for consumers. - **Hospitality:** The hospitality industry can leverage the trend of mobile wine cellars to offer unique services and experiences, such as wine tours and on-demand wine deliveries, to enhance guest satisfaction. ## Related on Trend Hunter - [Special Edition Small Cars](https://www.trendhunter.com/trends/untold-edition.md) - [Compact Classically Inspired Cars](https://www.trendhunter.com/trends/mini-spaceman-hatchback.md) - [Miniature Glass-Free Wine Packaging](https://www.trendhunter.com/trends/mud-house-mini-box.md) - [Celebratory Miniature Vehicles](https://www.trendhunter.com/trends/mini-20-years-edition.md) - [Mini Boxed Wine Products](https://www.trendhunter.com/trends/jam-shed-shiraz.md) - [Special Edition Seaside Vehicles](https://www.trendhunter.com/trends/mini-convertible-seaside-edition.md) - [Cabinet Drawer Wine Bars](https://www.trendhunter.com/trends/dometic-drawbar.md) - [Spaceship-Like Mini Sedans](https://www.trendhunter.com/trends/mini-concept-aceman.md) - [Mini Motorsport-Honoring Cars](https://www.trendhunter.com/trends/mini-john-cooper-works-1to6-edition.md)