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# Eco-Friendly Wine Cartons
stel+mar is Packaged in Highly Portable, Eco-Friendly Cans & Tetra Paks

By Laura McQuarrie | Published 2020-04-23 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/wine-carton
References: [newswire](https://www.newswire.ca/news-releases/modern-winery-sheep-black-wine-launches-stel-mar-really-really-really-good-california-wine-in-cans-and-boxes-814878979.html) & [sheepblackwine](http://www.sheepblackwine.com)

For the longest time, premium wine could only be purchased by the bottle but Sheep Black Wine is introducing stel+mar premium California wine in portable and eco-friendly cans and boxes. While many wine lovers may already be familiar with purchasing [single-serve canned packaging](https://www.trendhunter.com/trends/19-crimes-canned-wines), stel+mar is introducing its product in 500-milliliter [Tetra Pak](https://www.trendhunter.com/trends/tetra-brik-aseptic-200-slim-leaf-carton) boxes. Like cans of wine, these boxes can be taken anywhere in a way that's safe, ultra-portable and much more lightweight than transporting bottles of wine.

stel+mar focuses on uses premium California wines that are low-sugar and fruit-forward, and it is planning to introduce Premium Rosé in Tetra Paks, along with other premium wines in the form of Zinfandel, Unoaked Chardonnay, Sparkling Rosé and Sparkling White.

Image Credit: Sheep Black Wine

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 37% | Activity: 31% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Portable Wine Packaging:** The introduction of highly portable wine packaging options like cans and Tetra Paks presents an opportunity for disruptive innovation in the wine industry.
- **Eco-friendly Wine Packaging:** The shift towards eco-friendly packaging materials such as cans and Tetra Paks opens up opportunities for disruptive innovation in the sustainable packaging industry.
- **Single-serve Mini Wine Packaging:** The growing popularity of single-serve canned packaging and Tetra Paks creates opportunities for disruptive innovation in the mini wine market.

### Where This Applies

- **Wine Industry:** The wine industry can explore disruptive innovation opportunities by adopting portable and eco-friendly packaging options like cans and Tetra Paks.
- **Packaging Industry:** The packaging industry can tap into disruptive innovation by developing sustainable packaging solutions like cans and Tetra Paks that cater to the wine market.
- **Mini Wine Industry:** The mini wine industry can leverage the trend of single-serve packaging options like cans and Tetra Paks to introduce innovative and convenient wine products.

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