# Nautical Wine Cans This Canned Wine From Pampelonne is Best Suited for Lounging on the Beach By Alyson Wyers | Published 2016-05-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wine-cans References: [refinery29](http://www.refinery29.com/best-canned-wine) & [enjoypampelonne](http://enjoypampelonne.com/home) Whoever said drinking wine out of a can wasn't classy has not encountered these beautifully designed wine cans from Pampelonne. Reminiscent of the French Riviera, the [canned wine](https://www.trendhunter.com/trends/tuttavia) has a distinctly nautical look, with Breton-eque stripes in fun colors like red and pink. Ideal for beach lounging, the pretty alcoholic beverage comes in flavors like rosé lime and [red sangria](https://www.trendhunter.com/trends/daughters-of-the-vine) that are bright, natural and balanced. Inspired by the Pampelonne beaches in St Tropez, France, the wine cans are filled with [gently sparkling premium wine](https://www.trendhunter.com/trends/ceci-1938) that features natural ingredients as well as French wine. The "conveniently chic" drinks are ideal for relaxing this summer. This product speaks to not just taste, but a certain lifestyle, specifically that of the luxurious south of France. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 38% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Canned Wine:** The rise of canned wine presents an opportunity for innovative packaging and convenient consumption. - **Nautical Design:** The popularity of nautical-themed products opens doors for creative and visually appealing branding and packaging. - **Premium Beach Beverages:** The demand for high-quality refreshments that enhance beach lounging experiences can lead to the development of upscale and flavorful beverage options. ### Industries Being Reshaped - **Wine & Alcohol Packaging:** Innovative packaging solutions for canned wine can disrupt the traditional wine industry and cater to the growing demand for portable and convenient alcoholic beverages. - **Graphic Design & Branding:** The nautical design trend presents an opportunity for graphic designers and branding professionals to create visually appealing and cohesive brand identities across various products and industries. - **Beach Accessories & Hospitality:** The trend of premium beach beverages calls for the development of beach accessories and services that provide a luxurious and enhanced beach lounging experience. ## Related on Trend Hunter - [Psychedelic Canned Wines](https://www.trendhunter.com/trends/waves-wines.md) - [Canned Rosé Spritzers](https://www.trendhunter.com/trends/spritz-in-a-can.md) - [Approachable Canned Wine Ranges](https://www.trendhunter.com/trends/19-crimes-canned-wines.md) - [Effervescent Canned Wine Ranges](https://www.trendhunter.com/trends/spritz-range.md) - [Ready-to-Sip Sparkling Canned Wines](https://www.trendhunter.com/trends/jam-shed-bubbly-ros.md) - [Canned Southern Wines](https://www.trendhunter.com/trends/country-water.md) - [Accessible Canned Artisan Wines](https://www.trendhunter.com/trends/canned-wine-co.md) - [Canned Millennial-Targeted Wines](https://www.trendhunter.com/trends/hardys-canned-wines.md) - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md)