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# Wine Bottle Pool Floats
Kangaroo's New Pool Floats are a Boozy Summer Accessory

By Katherine Pendrill | Published 2018-03-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/wine-bottle-pool-floats
References: [delish](https://www.delish.com/food/a19492739/popular-pool-floats-wine-bottle/) & [amazon](https://www.amazon.ca/dp/B01M1KCKO6/ref=as_at?slotNum=1&ascsubtag=%5Bartid%7C1782.a.19492739%5Bsrc%7C%5Bch%7C&linkCode=g12&imprToken=B-yTQ-Nt72CtG3dAF2YyIg&creativeASIN=B01M1KCKO6&tag=trenhunt0f-20)

This summer, Kangaroo is helping consumers embrace their vino-loving side with its boozy Wine Bottle Pool Floats. Perfect for lazy summer days, the new pool floats are the ultimate beach day accessory.

Just as the name suggests, Kangaroo's Wine Bottle Pool Floats are [inflatable pool toys](https://www.trendhunter.com/trends/cdm30) that can be used to lounge in the water. Each inflatable wine bottle stands at an impressive seven-feet tall, making the pool toys big enough for men or women to float one. The floats also come in both [Sauvignon Blanc](https://www.trendhunter.com/trends/water-and-wine) and [Cabernet Sauvignon](https://www.trendhunter.com/trends/matching-holiday-sweater) bottle options, so consumers can enjoy their vino of choice.

Dubbed the "Luxury Car of Swimming Pool Toys," the wine bottle floats are sure to last for many summers to come.

Image Credit: *Kangaroo.*

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 68% | Activity: 62% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### Key Themes Behind This Trend

- **Alcohol-themed Pool Floats:** The creation and popularity of alcohol-themed pool floats suggests potential for more creative and unique designs within the pool accessory category.
- **Inflatable Luxury Items:** The use of inflatable items to create luxury and playful lifestyle accessories creates opportunities to disrupt traditional high-end markets.
- **Larger, Diverse Pool Toys:** The demand for larger pool accessories that cater to consumers' diverse preferences creates a market opportunity for innovative designs.

### Where This Applies

- **Recreation and Leisure:** The recreation and leisure industry can expand its range of pool accessories to include creative and unique pool floats like the alcohol-themed ones.
- **Luxury Retail:** The luxury retail market can offer playful and trendy lifestyle accessories like inflatable luxury items to appeal to younger and hipper consumers.
- **Outdoor Living:** The outdoor living industry can cater to consumers' desire for diverse and larger pool toys by creating innovative and unique designs.

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