# Chic Wine Beers Russian River Brewing Company By Bianca | Published 2008-05-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wine-beer-russian-river-brewing-company References: [urbandaddy](http://www.urbandaddy.com/sfo/1331/Wine_Barrel_Aged_Beers_San_Francisco_SFO_The_Chardonnay_of_Beers_UrbanDaddy_Archives) & [russianriverbrewing](http://russianriverbrewing.com/web/brews.html) Get ready to shed those images you associate with beer; instead of macho men watching sports games or standing around the BBQ, **[Russian River Brewing Company](http://russianriverbrewing.com/web/brews.html)** is introducing a bottled brew that redefines beer in a whole new category of class. Bottled like a fancy champagne, this beer is actually chic! Stuck with hip and vibrant labels, the [Sonoma](https://www.trendhunter.com/trends/sonoma-county-cabernet-sauvignon) brewery is bringing the flavours of traditional wine preparation to beer, with production taking place inside wine-seasoned oak barrels. "Boasting a healthy blend of beer and wine characteristics, the the newly released ales—notably Temptation ([blonde ale](https://www.trendhunter.com/trends/bacon-blonde-ale) aged in Chardonnay barrels) and Supplication (brown ale aged in Pinot Noir barrels)—are more for sipping than guzzling. We think you'll like pairing the tart Supplication with a spicy steak, and the buttery Temptation with sushi," UrbanDaddy says. If you love this idea, here's another option: ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 2% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Chic Beer:** There is an opportunity for breweries to experiment with flavors and packaging to pivot towards a more sophisticated demographic. - **Beer/wine Hybrid:** There is an opportunity to create unique beer and wine hybrids, appealing to a wider range of consumers with varying tastes. - **Alternative Packaging:** There is an opportunity for breweries to explore alternative packaging options, to appeal to more high-end markets and stand out amongst competitors. ### Sectors Adopting This - **Beer Brewing:** Beer breweries can experiment with different flavor profiles and packaging designs to cater to a more diverse client base. - **Wine Production:** Wine companies can experiment with beer-wine hybrids to appeal to beer-drinking consumers while introducing them to the wine category. - **Packaging Design:** Packaging companies can work with breweries to create unique and innovative designs that reflect the brewery's brand, differentiation and quality. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Women-Celebrating Sour Beers](https://www.trendhunter.com/trends/womencelebrating-sour-beers.md) - [Spontaneously Fermented Beers](https://www.trendhunter.com/trends/spontaneously-fermented-beer.md) - [Unconventional Craft Beer Releases](https://www.trendhunter.com/trends/wilderness-brewery.md) - [Cocktail-Inspired Beers](https://www.trendhunter.com/trends/kindred-spirits.md) - [Playful Monster-Inspired Beer Labels](https://www.trendhunter.com/trends/wind-and-waves.md) - [Blue Cheese Craft Beers](https://www.trendhunter.com/trends/blue-cheese-ale.md) - [Cosmo-Inspired Beers](https://www.trendhunter.com/trends/cosmoale.md) - [Boozy Barrel-Aged Ales](https://www.trendhunter.com/trends/barrel-aged-ale.md)