# Stylish Wine Outwear These Wine Bottle Parkas are a Fun Alternative to Wine Bags By Lacey-Jane Walsh | Published 2013-11-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wine-bags References: [thegreenhead](http://www.thegreenhead.com/2013/11/wine-bottle-parka.php) & [expressionscatalog](http://www.expressionscatalog.com/itemdy00.aspx?ID=14,227&T1=EF3011) These fashionable wine bottle parkas offer folks a funny alternative to wine bags. These novelty items are exactly what they sound like; parkas designed to dress up wine bottles through the cold winter months. This product is fantastic, because [giving out wine over the holidays](https://www.trendhunter.com/trends/wine-advent-calendar-collection) has become extremely popular. It's an inexpensive gift that almost anyone would enjoy receiving. These cute [puffy wine parkas](https://www.trendhunter.com/trends/nanga-x-pilgrim-surf-supply-parka) allow people to dress up their simple (yet classy) gifts, in a way that's guaranteed to get a laugh or two. These stylish wine parkas come in two styles. One is cherry red, with a light brown fur collar trim. The other has a leopard print pattern and a black fur lining. These hilarious zippered wine coats are a neat alternative to boring old wine bags. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 83% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Novelty Wine Accessories:** Disruptive innovation opportunity: Develop unique and humorous wine accessories that add personality to gift-giving. - **Fashionable Wine Packaging:** Disruptive innovation opportunity: Create stylish and trendy packaging options for wine bottles to attract a younger and fashion-conscious demographic. - **Humor-based Wine Gifts:** Disruptive innovation opportunity: Design wine-related gifts that incorporate humor and entertainment to enhance the gift-giving experience. ### Sectors Adopting This - **Giftware Industry:** Disruptive innovation opportunity: Merge novelty and practicality in giftware by offering creative wine-related products that stand out from traditional options. - **Fashion Industry:** Disruptive innovation opportunity: Collaborate with fashion brands to develop wine packaging that aligns with the latest trends and appeals to a fashion-forward audience. - **Lifestyle and Party Supplies Industry:** Disruptive innovation opportunity: Introduce innovative wine accessories and packaging that cater to the growing demand for unique and memorable party experiences. ## Related on Trend Hunter - [Convenient Insulated Bottle Bags](https://www.trendhunter.com/trends/insulated-bottle-bag.md) - [Freezable Wine Packs](https://www.trendhunter.com/trends/freezable-wine-pack.md) - [Insulated Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware.md) - [Boxed Wine Lawn Ornaments](https://www.trendhunter.com/trends/lawn-inflatablecab.md) - [On-the-Go Wine Accessories](https://www.trendhunter.com/trends/ultimate-wine-bundle.md) - [One-Piece Adult Outerwear](https://www.trendhunter.com/trends/puffer-chubbsie.md) - [Wine-Themed Pet Costumes](https://www.trendhunter.com/trends/franzia-wines-x-bark.md) - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md) - [Dressed-Up Bourbon Bottles](https://www.trendhunter.com/trends/limited-edition-bourbon-bottles.md)