# Posh Alcohol Purse Packaging Vernissage Wine Bag Branding Makes Boxed Wine Stylishly Chic By Gil Cohen | Published 2013-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wine-bag References: [ifitshipitshere.blogspot](http://ifitshipitshere.blogspot.ca/2013/03/wine-in-bag-handbag-what-great-idea.html) & [vernissagewine](http://www.vernissagewine.com/) Boxed wine has always had an unfair reputation for being low-brow, yet when Vernissage came up with its incredibly chic wine bag packaging, it managed to completely alter that perception. Emulating the style elements of fashion designer handbags and celebrity 'it' bags, this collection of [boxed wine](https://www.trendhunter.com/trends/bota-box-breeze) is so fabulous that it may even be more stylish to have these around than any of the more traditional glass bottles. Perfect for a ladies night, a bachelorette party or a posh birthday celebration, these tote bags will look gorgeous as the alcohol-dispensing centerpiece on a lavishly set table. Vernissage color codes the wine bag packaging with black for Cabernet, [pink for Rosé](https://www.trendhunter.com/trends/le-petit-poulet-ros-boxed-wine) and white for Chardonnay. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 63% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Chic Alcohol Packaging:** There's an opportunity for companies to innovate and make alcohol packaging more stylish and high-end, appealing to those who appreciate aesthetics and design. - **Boxed Wine Rebranding:** Boxed wine has had a bad reputation for too long--it's time for companies to rebrand this product as an affordable and eco-friendly option. - **Alcohol Dispensing Accessories:** There's an opportunity for companies to create new and creative ways to dispense alcohol, such as the Vernissage wine bag that combines functionality with style. ### Who This Affects Most - **Alcohol:** The alcohol industry could benefit from trends in chic packaging and rebranding boxed wine to appeal to a wider audience. - **Fashion:** The fashion industry could benefit from collaborations with alcohol companies to create stylish alcohol packaging that appeals to fashion-conscious consumers. - **Entertainment:** Companies in the entertainment industry could explore the trend of alcohol dispensing accessories and create unique and memorable ways for guests to enjoy their drinks. ## Related on Trend Hunter - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Portable Wine Pouches](https://www.trendhunter.com/trends/medly-wine-pouches.md) - [Eco Boxed Wine Duos](https://www.trendhunter.com/trends/boxed-wines.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md) - [French Vineyard-Inspired Bags](https://www.trendhunter.com/trends/maison-marrain.md) - [Cylindrical Boxed Wines](https://www.trendhunter.com/trends/elegant-boxed-wine.md) - [Sustainable Natural Wine Boxes](https://www.trendhunter.com/trends/sustainable-natural-wine.md)