# Classy Sneaker Packs Asics, 24 Kilates and Tres ZZZ Team up to Bring you Wine and Shoes By Vittoria Natarelli | Published 2010-07-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wine-and-shoes References: [highsnobiety](http://www.highsnobiety.com/news/2010/07/02/asics-x-24-kilates-x-tres-zzz-gel-lyte-speed-“san-fermin”-pack/) Asics, 24 Kilates and Tres ZZZ have created the ultimate in shoe luxury with their wine and shoes collaboration. Normally, sneakers come with a cool box--if you're lucky. But these shoes come with a wooden wine box, a bottle of wine, a traditional leather wine carafe and a matching handkerchief. This wine and shoe mix makes for the ultimate gift, and it is okay if you gift yourself this time. The Asics, 24 Kilates and Tres ZZZ combo has me questioning which part of this box set I want most! ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 45% | Activity: 20% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Luxury Shoe Collaborations:** Opportunity for high-end fashion brands to collaborate with other industries and create unique, premium products. - **Gift Sets with Added Value:** Increasing demand for gift sets that offer more than just the main product, incorporating additional items to enhance the gifting experience. - **Embracing Experiential Marketing:** Brands can engage consumers on a deeper level by offering unique and immersive experiences through product collaborations. ### Who This Affects Most - **Fashion:** Fashion brands can explore partnerships with wineries or other luxury goods industries to create exclusive shoe collaborations. - **Wine and Spirits:** Opportunity for wineries and spirits companies to expand their product offerings by collaborating with shoe brands to create premium gift sets. - **Marketing and Advertising:** Brands can leverage product collaborations to create memorable experiences and engage consumers through innovative marketing campaigns. ## Related on Trend Hunter - [Wine-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/brut.md) - [Coffee-Like Tonal Joint Footwear](https://www.trendhunter.com/trends/asics-and-doublet.md) - [Luxury Leather Sneakers](https://www.trendhunter.com/trends/black-tie-20.md) - [Leather-Lined Luxe Collaborative Sneakers](https://www.trendhunter.com/trends/gel-quantum-360-viii.md) - [Jewel-Informed Technical Sneakers](https://www.trendhunter.com/trends/gt2160-sneaker-1.md) - [Bold Patterned Luxurious Sneakers](https://www.trendhunter.com/trends/gelds-trainer-14.md) - [Earthy Tonal Sneaker Collections](https://www.trendhunter.com/trends/earthenware.md) - [Co-Branded Beverage Boxes](https://www.trendhunter.com/trends/beverage-box.md) - [Dynamic Aqua-Tonal Joint Footwear](https://www.trendhunter.com/trends/gelkayano-20.md)