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# Jelly Bean Pairing Guides
Gimbal's Created a Guide to Pairing Wine and Candy Jelly Beans

By Laura McQuarrie | Published 2016-06-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/wine-and-candy
References: [bustle](http://www.bustle.com/articles/166085-jelly-bean-and-wine-pairings-are-the-best-way-to-celebrate-national-candy-month)

In honor of June being National Candy Month, Gimbal's Fine Candies put together a guide to matching wine and candy. This 'Gourmet Jelly Bean Wine Pairings' list suggests pairing a cabernet with rich jelly bean flavors like Wow! Chocolate or Rootbeer, while lighter jellybean flavors like French Vanilla or Buttered Popcorn are best enjoyed alongside a glass of white chardonnay wine.

In order to engage foodies and drinkers alike, several companies are creating branded guides like this one. [Baskin-Robbins](https://www.trendhunter.com/trends/brookie-batter-ice-cream) made a guide to [pairing beer and ice cream](https://www.trendhunter.com/trends/ice-cream-and-wine), while [Kettle Brand](https://www.trendhunter.com/trends/kettle-brand-potato-chips-flavors) did the same for its potato chips, as did Adam Rozen with its line of 'Nuts for Drinks.'

There is a certain sophistication that is often associated with a wine tasting, but pairing guides like these ones appeal to Millennials by being affordable, fun and unintimidating.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 32% | Activity: 61% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Branded Pairing Guides:** More companies are creating branded guides for pairing different types of food and drink.
- **Affordable Sophistication:** Pairing guides are becoming increasingly popular with Millennials who want to enjoy a sophisticated experience without breaking the bank.
- **Fun and Unintimidating Pairing Experiences:** Pairing guides appeal to a younger audience by being creative, fun, and unintimidating.

### Where This Applies

- **Food and Beverage:** Food and beverage companies are creating pairing guides to promote their products and engage their customers.
- **Wine and Spirits:** Wine and spirits companies are partnering with food and candy companies to create creative and unexpected pairing experiences.
- **Marketing and Advertising:** Pairing guides provide an opportunity for marketing and advertising firms to create unique, engaging campaigns for their clients.

## Related on Trend Hunter

- [Halloween Wine Tastings](https://www.trendhunter.com/trends/wine-and-candy-pairings.md)
- [Premium Cheese Wine Pairings](https://www.trendhunter.com/trends/wine-and-cheese.md)
- [Cookie-Paired Wine Boxes](https://www.trendhunter.com/trends/cookies-and-wine.md)
- [Beer-Paired Noodle Cups](https://www.trendhunter.com/trends/cup-noodles-and-beer.md)
- [Wine-Paired Snack Chips](https://www.trendhunter.com/trends/made-for-drink-and-brancott-estate.md)
- [Perfect Coffee-Chocolate Pairings](https://www.trendhunter.com/trends/coffee-and-chocolate-pairing.md)
- [Gummy Candy Cheese Pairings](https://www.trendhunter.com/trends/candy-and-cheese-pairing.md)
- [Sake-Pairing Potato Chips](https://www.trendhunter.com/trends/wine-chips.md)
- [Chocolate-Paired Wine Kits](https://www.trendhunter.com/trends/chocolate-and-wine-pairing.md)